If you’re anything like me, then you’ve wondered about your life’s purpose at times and wrestled with the question of what this journey is supposed to be all about–and YOUR particular role in it. Or maybe you are someone who has so many dreams and ideas for your life that you’re overwhelmed by them all!

Wherever you are on that spectrum, one thing for sure that I’ve learned in the 20 years I’ve been consciously pursuing my dreams: if you are feeling restless or discontent with some area of your life, then stop and pay attention.Feelings of discontent and longings for something else, even when you don’t know for sure toward what you are being drawn, are actually calls from a higher, deeper part of yourself to pursue your greater good, the MORENESS of life.

Oftentimes, you can discover true desire by first noticing your discontent.

This is what happened to me two years ago…

I was working in what I considered my “dream job” at an incredible mission-driven start-up company. I had a fantastic boss (who happened to be a dear friend). I worked with inspiring, kind-hearted and driven people on things I was really passionate about. I also got to work from home, so my job had a great amount of flexibility, too.

And yet, I wasn’t truly happy.

What I noticed is that my body was speaking to me in VOLUMES—I was experiencing a lot of physical pain in my shoulders and neck and was having to make weekly trips to my chiropractor to get realigned.

I noticed that I was feeling emotionally and physically drained at the end of my work day. I was moving so fast in a very demanding marketing director role that I barely had time to catch my breath.

I noticed that I felt confined in a 45+ hour work week and that I longed to carve out more time for my young son, my husband–and ME. Just a simple trip to the grocery store seemed like a challenge, much less getting a spa treatment, which I so craved.

I noticed that I longed to set my own workday hours and take most Fridays off. I was always so envious of my friends who had their own businesses and could set their own schedules–and here I was working on someone else’s schedule!

I also noticed that I longed to make more money and realized I had pretty much been at the same income level with only small increases for the last 15 years.

And, more importantly than the money or hours, I noticed that I had been playing small and wasn’t FULLY stretching myself and giving my gifts.

So, it was the day after my 44th birthday when I finally said, “Enough is enough.”

Enough with the physical pain and these constricted feelings!

Enough with all the years in my career helping other people be successful! I realized it was MY time to be successful. It was my time to really SHINE.

So, the most powerful thing I did in that moment was to make a decision.

I decided to say YES to me, YES to my wellbeing, YES to my family’s wellbeing, I decided to say YES to having control over my schedule and the freedom I had been longing for. I decided to say YES to come out from hiding, stretch my wings and soar as far as I could go.

At that time, I had no idea it would be coaching! I did know that I wanted my own business. I did know I had a passion for transformation and helping others transform their lives.

So, what did I do? I started taking steps–without knowing the full WHAT I was moving towards, much less the HOW of getting there.

It was on a Friday when I made that decision, and by the following Monday I had talked to my boss about cutting back my work hours and things were in motion around this job shift.

The very next week–13 days after I made my decision to shift my life–I was lying in bed one morning and the thought came, “What about coaching?”

And when I went to check my email that morning, would you believe it, there was an email with the subject line, “Want to be a life coach? This is for you…” 

And my journey as a Dreambuilder Coach began!

I share that story to say that when I paid close attention to my pain and feelings of discontent and started taking steps in the direction of my wellbeing and ALIVENESS, doors opened. I started following the breadcrumbs to my true desire, which led me to being a Dreambuilder Coach and the incredibly rewarding work I get to do with clients today!

My invitation to you today is to notice what you’re noticing, and pay particular attention to feelings of longing and discontent. Honor them. Because they are clues and signposts to your biggest dreams.

Here’s to you living a life you truly LOVE in every area!

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
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Breakfast in bed from this big cutie pie and a long luxurious talk with my dear momma... a perfect start to the day 🌷 #happymothersday 🌷
Lunch date with my most favorite grown-up on the planet! 😍
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I’m speaking today at 11am Pacific at the free online Simplified Wellness Weekend! My amazing client Kat @thesimplifiedlife has curated a fabulous lineup of wellness leaders and speakers today and tomorrow to nurture and engage your mind, body and soul. ✨💛  Join us for this free event: thesimplifiedlife.com/wellness
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My amazing client Kat of @thesimplifiedlife is leading a free Wellness Weekend with a carefully curated lineup of experts on wellness, fitness, passion, calling, mental health, home care and more next weekend, April 24-25! I’m honored to be one of the presenters! 😻  Sign up here: thesimplifiedlife.com/wellness
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One thing that takes me over the moon with joy? Boogieboarding with besties! Happy new month of April ✨ Celebrating your joy and precious light ✨  #boogieboarding #delmarbeach #shineyourlight #joy #gratitude #bestfriends #happyeaster #springishere
My beautiful inside & out client @creatively_jessica is a Fulfillment & Abundance Coach. She is making history with her gifts of intuition, creative brilliance and soul alignment.  Jessica recently attended my Speak Shine Sell Workshop to craft her client-attracting signature talk and joined my Soulful Speakers Club! She is deeply committed to sharing her inspiring message and receiving abundantly.  Jessica is also one of the most dedicated people I know to her path of spiritual unfoldment and loves helping her clients with their spiritual paths as well.  I love my clients, and I feel so lucky to get to work with amazing beings like Jessica!  #womenshistorymonth #womensupportingwomen #womeninbusiness #womenempoweringwomen #speakshinesell #soulfulspeaking #soulpreneur #soulfulbusiness #soulfulbusinesscoach #speakercoach #ilovemyclients
Joy. Pleasure. Play. Celebrating my first boogieboarding rides of the year 😍  #oceanlover #boogieboarding #babeswhoboogie #sandiegobeaches  #delmarbeach #thankfulgratefulblessed #play #pleasure #joy
I’m in love! This fabulous group of soulpreneurs just completed the Speak Shine Sell Workshop to craft their signature talks. And I’m IN LOVE with each one of them—their message, stories and brilliance are all so inspiring! 👏👏👏  #onlineworkshop #virtualworkshop #speakercoach #speakshinesell #speakertips #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #womeninbusiness #womenempoweringwomen #womenspeakers #soulfulspeaking #soulpreneurs #soulfulbusiness
Tomorrow’s the day! My Speak Shine Sell Workshop kicks off at 9am Pacific with soulpreneurs all across the U.S. ready to craft their client-attracting  signature talks. 1 SPOT LEFT. Would you like to join us and step in to greater visibility for your business?  Link in bio to register 😍  #onlineworkshop #onlineworkshop #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #signaturetalk #rockyourtalk #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
I love it when my clients make me laugh! 😆 Today I’m celebrating my amazing client @lorikaatz, in honor of Women’s History Month.  Lori is an Abundance Advocate & Financial Advisor and someone you definitely want in your money corner!  Lori is creating an awesome presentation to inspire women entrepreneurs to step on the abundant path and LIVE IT on a daily basis. 👏👏👏  Lori is saying yes to being fully expressed with her soulful signature talk, and I’m thrilled to support her in magnetizing even more ideal clients and maximizing her visibility. 😍
Happy Spring Equinox 🌼 Happy Persian New Year from our home to yours 🌷  #nowruz #persiannewyear #happyspring #springequinox #eidmoubarak
If you've been feeling stuck with crafting your signature talk, this is your opportunity to work with me! Sign up for my two-day virtual workshop where you'll create your talk from top to bottom--including your signature story. ONLY 2 SPOTS LEFT. ⁠
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Sign up: speakshinesell.com⁠
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#onlineworkshop #onlineworkshop #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
Tomorrow is World Storytelling Day! Sharing your story gets clients excited to work with you. ⁠
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Not only are you more relatable to your audience when you talk about a challenge you’ve faced and the steps you took to overcome the obstacles in your way, you also plant the seed of possibility for them.⁠
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Letting your ideal clients know about some of the successes you’re now enjoying shows them what’s possible in their own lives. That gets them excited to work with you—because they want those same results!⁠
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So, share your story at every opportunity! When done well and in front of your right and resonant audience, it literally magnetizes your ideal clients to you.⁠
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If you'd like support with crafting your story and signature talk, join me for the Speak Shine Sell Workshop, March 25 & 26. See link in bio for details or go to speakshinesell.com⁠
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#speakshinesell #speakercoach #speakingtips #soulfulspeaking #soulpreneurs #soulfulbusiness #worldstorytellingday#virtualworkshop
Thank you, Stephanie, for your awesome review of my Speak Shine Sell Workshop! Next one is coming up March 25 & 26, to support you in crafting your client-attracting signature talk--and getting in front of WAY more of your ideal clients. ONLY 2 SPOTS LEFT.  Details in my bio link or go here: speakshinesell.com  #speakshinesell #speakercoach #speakingtips #marketingcoach #womenentrepreneurs #womenempoweringwomen #soulfulspeaking #soulpreneurs #soulfulbusiness #clienttestimonial #clientreview #clientlove
My beautiful client Crystal Ra @aaretekatalysaator is making history with her amazing gifts! Originally from Estonia, Crystal is a multi-passionate entrepreneur who has travelled to 30 countries and made 2 documentaries.  She’s an intuitive coach, podcast host, water therapy retreat facilitator, transformational accelerator—and mermaid who lives near the water in San Diego now.  In honor of Women’s History Month, I’m proud to highlight a number of my clients this month who are making history. 👏👏👏  #womenmakinghistory #womenshistorymonth #womensupportingwomen #womeninbusiness #womenempowerment #womenempoweringwomen #speakshinesell #soulfulspeaker #soulpreneurs #speakercoach #marketingcoach #itsyourtimetoshine
Today is the day! Let's unleash the sales in your story and use the power of credibility and vulnerability to build rapport with your audience. Don't miss out on my FREE pop-up training starting at 10am Pacific / 1pm Eastern. Register with the link in my IG bio! ⁠
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#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
It’s back! This Friday I’m leading my free training again on how to craft your signature story and tell it with credibility—and also vulnerability.  Your story is one of the magic keys to attracting your ideal clients with ease.  Sharing it authentically when you speak makes you more relatable, lovable and trustworthy.  Join me and you’ll learn how to compassionately connect with your own story, as well as avoid the 4 most common mistakes speakers make when telling it.  Register: RebeccaMassoud.com/free training or go to the link in my bio! 💛  #womensupportingwomen #womeninbusiness #womenempoweringwomen #womensvoices #womenhistorymonth #soulfulspeaking #speakshinesell #yourstorymatters #soulpreneurs #soulfulbusiness #speakercoach #freetraining
Happy International Women’s Day! ✨Celebrating the brilliance, beauty and boldness of women everywhere✨  #internationalwomensday2021 #womenempoweringwomen #womensupportingwomen #womenshistorymonth #womeninbusiness #soulpreneurs #speakshinesell #soulfulspeaking #womensvoices
In honor of Women’s History Month, I’m highlighting a number of women in my Soulful Speakers community who I believe are making history!  This is my amazing client @carolynnbottino, creator of the @moneyempowermentproject. Carolynn and I have been working together over the past 90 days to craft her hot soulful signature talk. She is now ready to debut it this month in her free “Land of Plenty Masterclass,” where she’ll share how we, as women, can come together in micro-communities—and rise up and embrace our money power!  Carolynn is making history with her gifts, and we all have that exciting and powerful potential to step out and shine even more of our brilliance.  What’s one way you are making history in your own unique way? Comment below! 💛  #womenmakinghistory #womenshistorymonth #womensupportingwomen #womeninbusiness #womenempowerment #speakshinesell #soulfulspeaker #soulpreneurs #speakercoach #marketingcoach #itsyourtime
Is there something you’re judging about yourself that you haven’t done or accomplished yet, or what you’re doing isn’t as good as someone else’s version? I lovingly busted myself this morning as I was about to descend into a self-judgment spiral. I’m on my way back to letting it go and reminding myself that IT JUST DOESN’T MATTER what has or hasn’t happened yet brings me back into the present moment.  A present moment where I declare: I am a divinely-inspired abundant success now—and you are, too! Are you willing to say yes to your divine success, right here and right now? 
✨💛✨  #soulpreneurs #dailysoulguidance #speakshinesell #soulfulspeaking #womeninbusiness #womensupportingwomen #womanownedbusiness #liveyourtruth
Happy place. Happy girl. Happy Friday. ✨  Today I’m celebrating the end of a full work week with clients, my Soulful Speakers Club and my successful free training I led this morning!  Starting with an outdoor lunch with my hubby at our favorite French patisserie, a walk to the beach together, and then a pedicure on my own. Literally poetry on my toes...  Spring is in the air, and I’m feeling happy, peaceful and proud of myself for staying focused and grounded amidst the fullness.  One hiccup this morning is that I forgot to hit record for my free training call. Oopsie! I laughed and quickly forgave myself for the oversight, knowing I will make it up to the folks who were expecting a recording. And I made a note to create a checklist for my assistant and me to follow next time!  What are you doing this weekend to celebrate YOU, your efforts and the ways that you showed up this week? I’d love to hear below.  Happy weekend. I love you 💛
Today is the day! I look forward to seeing you there 😍⁠
rebeccamassoud.com/freetraining⁠
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#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
Have you signed up yet? rebeccamassoud.com/freetraining⁠
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#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness