“We are all meant to SHINE… and as we let our own light shine, we unconsciously give other people permission to do the same.”

This excerpt from Marianne Williamson’s famous quote is now on my email footer and inspires me each and everyday.I believe we ARE all meant to shine. I believe we ARE meant to reach for the biggest, brightest dreams in our lives.

I believe we’re meant to know how deserving we are of ALL good things. I believe we’re meant to believe in ourselves and believe we can truly have what we want that’s in alignment with our highest selves.

I believe that we’re meant to have the faith to stick with it when the going gets tough, the courage to be uncomfortable and move through our fears; and that we’re all meant to align with our purpose — our why — to realize our greatest, most magnificent vision, no matter what!

This is the essence of my brand — and, specifically, the SHINE acronym stands for:

Soulful and Successful – The two go hand in hand. When I first read Wallace Wattles’ landmark book, “The Science of Getting Rich,” I had a huge light bulb moment. It finally reconciled for me that “YES, I can have a life of great abundance—even wealth—and still grow and deepen spiritually and make a big difference in the lives of others. And, in fact, having LOTS of money gives me the unlimited means and ability to be, do, have, go and GIVE what I want in life.” So, it’s about being spiritual and successful—successful in a way that’s meaningful for you, that only you can define, in the area of money, relationships, your health and wellbeing, your sense of freedom—and all the areas in between.

Honoring (and having) what you want – This starts with knowing what you want and having a VISION for your life. A good place to begin discovering what you want for your life is to begin noticing first where you feel the most discontent and where you feel the most longing. Then ask, “What would I LOVE in this situation or in this area my life?” This is what I’m so passionate about working with my clients on—helping them get clear on their vision–and then taking practical, inspired actions to realize their dream.

Inspiring others (or in service to others) – This is about your purpose or WHY. One of my mentors Mary Morrissey says that your purpose is the overarching statement of why you are here. What is your unique contribution or gift you bring to the world? What is that thing for which you have a burning desire? This is the WHY that gets you out of bed in the morning, pulls you forward, and inspires others. For many of us, our purpose is to be a beneficial presence to others. Or to bring our unique gift of X to the world. Or your purpose may simply be to make someone smile or laugh each day! SHINE is about whatever it is that uniquely calls YOU to inspire and be of service to others.

Not anyone’s way but YOURS – This is about looking inside yourself for the answers and tuning in to your own inner guide, that Divine part of you that is only love, to navigate your life—and then trusting that. Yes, we all need the support and input of family and friends, teachers, coaches, mentors, therapists—or however we’re called to gain support. Listen and take it in, and then follow your inner wisdom, the beat of your own drum. I’ve learned over the years that instead of looking to my circumstances–my current bank balance, my calendar, my background, age education or upbringing—to determine what I can create in my life, I can look inside myself to determine what I really and truly would love, and go for that.

Ease and grace – Who says going for your dreams can’t be easy, relaxing and FUN? Because life is short, and I believe we’re meant to live with joy, ease and grace as the center of our lives and really en-JOY the process of going for our dreams. Why struggle on the way to your desired goal? When you can experience ease and wellbeing, and live as a successful person now. Which doesn’t mean you’re not taking action. Action is critical for manifesting what you want. It’s about doing it in a way that’s relaxed and joyful and taking inspired action.

So, what makes you SHINE?

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
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Breakfast in bed from this big cutie pie and a long luxurious talk with my dear momma... a perfect start to the day 🌷 #happymothersday 🌷
Lunch date with my most favorite grown-up on the planet! 😍
A GOLD STAR for you! 🌟 You deserve a gold star* today. You showed up. You did your best. You breathed, you felt, you loved. You are amazing, and you are so deserving of a gold star every day. 💛  *Found on my walk today  #soulpreneur #spiritualbusiness #awakeningconsciousness #soulfulspeaking #speakercoach #goldstarday
#mondaymusings Hi, my friend. How are you doing? I took a week-plus rest from IG, and it’s had me ponder my love-hate relationship with social media—and be with a myriad of thoughts & feelings.  Many times I feel the joy & pleasure of connecting here with amazing people like you, sharing my insights, promoting my business stuff. And other times it feels like pressure. (Ugh, I really hate feeling pressured.)  I notice feelings of resistance come up: Do I REALLY need to post so often? Do I REALLY need all those hashtags? I notice thoughts of comparison and competitiveness: Am I doing it right? Am I doing enough? Is it good enough? I notice thoughts of complacency: What’s the point of all this anyway? Do I really need to even share this post?  And yet, here I am on a Monday evening showing up with no strategy in mind other than to speak what is on my heart and create a deeper connection with you—and with myself.  Because it all comes down to this: I am very, very human, and I’ve learned (still learning) to embrace with compassion ALL parts of me. I am also magnificently and gloriously divine! I AM THAT. The awe-inspiring, jaw-dropping beauty of this life is the coming together, the dance of the human and divine, and being, feeling and embodying all of it.  YOU ARE THAT, TOO. I see your light and send you my love 💛  #soulfulspeaking #spiritualjourney #soulpreneur #speakfromtheheart #awakeningconsciousness #divinelove #spiritualcoach
I’m speaking today at 11am Pacific at the free online Simplified Wellness Weekend! My amazing client Kat @thesimplifiedlife has curated a fabulous lineup of wellness leaders and speakers today and tomorrow to nurture and engage your mind, body and soul. ✨💛  Join us for this free event: thesimplifiedlife.com/wellness
Do you get bogged down with indecision or overthinking things with your biz? The key to soul-aligned growth is to make decisions quickly and then act on them.  Because guess what? You can always change your mind, and make a new decision!  Trust yourself. Trust your gut instincts. Cultivate deep and intimate self-trust, the cornerstone of a soul-sourced business.  Truly, in the grand scheme of things, you can never mess up or make a mistake.  So, what are you waiting for? Jump in and decide the best you can with what you know now. Then, allow the magic to unfold...✨💛  #soulpreneur #soulfulbusiness #womeninbusiness #womenempoweringwomen #soulfulspeaking #spiritualbusinesscoach #speakercoach
My amazing client Kat of @thesimplifiedlife is leading a free Wellness Weekend with a carefully curated lineup of experts on wellness, fitness, passion, calling, mental health, home care and more next weekend, April 24-25! I’m honored to be one of the presenters! 😻  Sign up here: thesimplifiedlife.com/wellness
I’m celebrating how much I absolutely love and adore ALL my clients--the ones who come to my workshops, the ones who join my Soulful Speakers Club, and the ones who hire me to coach them privately.  Every single one of them makes me jump for joy. 💃  I'm celebrating that they are my ideal clients or what I call my soul peeps because it definitely has not always been this way!  What's made the difference for me? A few things that I want to share with you today...  * "Just Do You" - India.Arie's song by this name is one of my biz theme songs! The more you just do YOU--accepting with compassion every facet of who you are including the shadow and ugly parts--the more genuine love you have for yourself, which results in attracting those whom you genuinely love.  * Quality Over Quantity - I average about 10 people in my workshops that I host about once a quarter. Could I have bigger numbers? I'm definitely open to that. But what's been even more important to me is to focus on the quality of people I'm attracting FIRST and then expand with quantity from there.  * Let Them Go With Love - If someone doesn't resonate with what I share or I don't resonate with them, I let them go with an open heart and a blessing for their journey. I don't need any one particular client, even if I think my bank account or my revenue goal may say otherwise.  * Intimacy & Connection - This is one of my top values in my business. My clients often become dear friends, and dear friends often become clients.  Do you LOVE all of your clients? What would help you love them more and even jump for joy over them?  Drop me a comment below. I’d love to hear!  #idealclient #businesscelebration #soulpreneur #womeninbusiness #womenempoweringwomen #soulfulbusiness #soulfulspeaking #soulmateclients #speakercoach
One thing that takes me over the moon with joy? Boogieboarding with besties! Happy new month of April ✨ Celebrating your joy and precious light ✨  #boogieboarding #delmarbeach #shineyourlight #joy #gratitude #bestfriends #happyeaster #springishere
My beautiful inside & out client @creatively_jessica is a Fulfillment & Abundance Coach. She is making history with her gifts of intuition, creative brilliance and soul alignment.  Jessica recently attended my Speak Shine Sell Workshop to craft her client-attracting signature talk and joined my Soulful Speakers Club! She is deeply committed to sharing her inspiring message and receiving abundantly.  Jessica is also one of the most dedicated people I know to her path of spiritual unfoldment and loves helping her clients with their spiritual paths as well.  I love my clients, and I feel so lucky to get to work with amazing beings like Jessica!  #womenshistorymonth #womensupportingwomen #womeninbusiness #womenempoweringwomen #speakshinesell #soulfulspeaking #soulpreneur #soulfulbusiness #soulfulbusinesscoach #speakercoach #ilovemyclients
Joy. Pleasure. Play. Celebrating my first boogieboarding rides of the year 😍  #oceanlover #boogieboarding #babeswhoboogie #sandiegobeaches  #delmarbeach #thankfulgratefulblessed #play #pleasure #joy
I’m in love! This fabulous group of soulpreneurs just completed the Speak Shine Sell Workshop to craft their signature talks. And I’m IN LOVE with each one of them—their message, stories and brilliance are all so inspiring! 👏👏👏  #onlineworkshop #virtualworkshop #speakercoach #speakshinesell #speakertips #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #womeninbusiness #womenempoweringwomen #womenspeakers #soulfulspeaking #soulpreneurs #soulfulbusiness
Tomorrow’s the day! My Speak Shine Sell Workshop kicks off at 9am Pacific with soulpreneurs all across the U.S. ready to craft their client-attracting  signature talks. 1 SPOT LEFT. Would you like to join us and step in to greater visibility for your business?  Link in bio to register 😍  #onlineworkshop #onlineworkshop #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #signaturetalk #rockyourtalk #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
I love it when my clients make me laugh! 😆 Today I’m celebrating my amazing client @lorikaatz, in honor of Women’s History Month.  Lori is an Abundance Advocate & Financial Advisor and someone you definitely want in your money corner!  Lori is creating an awesome presentation to inspire women entrepreneurs to step on the abundant path and LIVE IT on a daily basis. 👏👏👏  Lori is saying yes to being fully expressed with her soulful signature talk, and I’m thrilled to support her in magnetizing even more ideal clients and maximizing her visibility. 😍
Happy Spring Equinox 🌼 Happy Persian New Year from our home to yours 🌷  #nowruz #persiannewyear #happyspring #springequinox #eidmoubarak
If you've been feeling stuck with crafting your signature talk, this is your opportunity to work with me! Sign up for my two-day virtual workshop where you'll create your talk from top to bottom--including your signature story. ONLY 2 SPOTS LEFT. ⁠
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Sign up: speakshinesell.com⁠
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#onlineworkshop #onlineworkshop #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
Tomorrow is World Storytelling Day! Sharing your story gets clients excited to work with you. ⁠
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Not only are you more relatable to your audience when you talk about a challenge you’ve faced and the steps you took to overcome the obstacles in your way, you also plant the seed of possibility for them.⁠
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Letting your ideal clients know about some of the successes you’re now enjoying shows them what’s possible in their own lives. That gets them excited to work with you—because they want those same results!⁠
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So, share your story at every opportunity! When done well and in front of your right and resonant audience, it literally magnetizes your ideal clients to you.⁠
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If you'd like support with crafting your story and signature talk, join me for the Speak Shine Sell Workshop, March 25 & 26. See link in bio for details or go to speakshinesell.com⁠
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#speakshinesell #speakercoach #speakingtips #soulfulspeaking #soulpreneurs #soulfulbusiness #worldstorytellingday#virtualworkshop
Thank you, Stephanie, for your awesome review of my Speak Shine Sell Workshop! Next one is coming up March 25 & 26, to support you in crafting your client-attracting signature talk--and getting in front of WAY more of your ideal clients. ONLY 2 SPOTS LEFT.  Details in my bio link or go here: speakshinesell.com  #speakshinesell #speakercoach #speakingtips #marketingcoach #womenentrepreneurs #womenempoweringwomen #soulfulspeaking #soulpreneurs #soulfulbusiness #clienttestimonial #clientreview #clientlove
My beautiful client Crystal Ra @aaretekatalysaator is making history with her amazing gifts! Originally from Estonia, Crystal is a multi-passionate entrepreneur who has travelled to 30 countries and made 2 documentaries.  She’s an intuitive coach, podcast host, water therapy retreat facilitator, transformational accelerator—and mermaid who lives near the water in San Diego now.  In honor of Women’s History Month, I’m proud to highlight a number of my clients this month who are making history. 👏👏👏  #womenmakinghistory #womenshistorymonth #womensupportingwomen #womeninbusiness #womenempowerment #womenempoweringwomen #speakshinesell #soulfulspeaker #soulpreneurs #speakercoach #marketingcoach #itsyourtimetoshine
Today is the day! Let's unleash the sales in your story and use the power of credibility and vulnerability to build rapport with your audience. Don't miss out on my FREE pop-up training starting at 10am Pacific / 1pm Eastern. Register with the link in my IG bio! ⁠
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#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
It’s back! This Friday I’m leading my free training again on how to craft your signature story and tell it with credibility—and also vulnerability.  Your story is one of the magic keys to attracting your ideal clients with ease.  Sharing it authentically when you speak makes you more relatable, lovable and trustworthy.  Join me and you’ll learn how to compassionately connect with your own story, as well as avoid the 4 most common mistakes speakers make when telling it.  Register: RebeccaMassoud.com/free training or go to the link in my bio! 💛  #womensupportingwomen #womeninbusiness #womenempoweringwomen #womensvoices #womenhistorymonth #soulfulspeaking #speakshinesell #yourstorymatters #soulpreneurs #soulfulbusiness #speakercoach #freetraining
Happy International Women’s Day! ✨Celebrating the brilliance, beauty and boldness of women everywhere✨  #internationalwomensday2021 #womenempoweringwomen #womensupportingwomen #womenshistorymonth #womeninbusiness #soulpreneurs #speakshinesell #soulfulspeaking #womensvoices
In honor of Women’s History Month, I’m highlighting a number of women in my Soulful Speakers community who I believe are making history!  This is my amazing client @carolynnbottino, creator of the @moneyempowermentproject. Carolynn and I have been working together over the past 90 days to craft her hot soulful signature talk. She is now ready to debut it this month in her free “Land of Plenty Masterclass,” where she’ll share how we, as women, can come together in micro-communities—and rise up and embrace our money power!  Carolynn is making history with her gifts, and we all have that exciting and powerful potential to step out and shine even more of our brilliance.  What’s one way you are making history in your own unique way? Comment below! 💛  #womenmakinghistory #womenshistorymonth #womensupportingwomen #womeninbusiness #womenempowerment #speakshinesell #soulfulspeaker #soulpreneurs #speakercoach #marketingcoach #itsyourtime
Is there something you’re judging about yourself that you haven’t done or accomplished yet, or what you’re doing isn’t as good as someone else’s version? I lovingly busted myself this morning as I was about to descend into a self-judgment spiral. I’m on my way back to letting it go and reminding myself that IT JUST DOESN’T MATTER what has or hasn’t happened yet brings me back into the present moment.  A present moment where I declare: I am a divinely-inspired abundant success now—and you are, too! Are you willing to say yes to your divine success, right here and right now? 
✨💛✨  #soulpreneurs #dailysoulguidance #speakshinesell #soulfulspeaking #womeninbusiness #womensupportingwomen #womanownedbusiness #liveyourtruth
Happy place. Happy girl. Happy Friday. ✨  Today I’m celebrating the end of a full work week with clients, my Soulful Speakers Club and my successful free training I led this morning!  Starting with an outdoor lunch with my hubby at our favorite French patisserie, a walk to the beach together, and then a pedicure on my own. Literally poetry on my toes...  Spring is in the air, and I’m feeling happy, peaceful and proud of myself for staying focused and grounded amidst the fullness.  One hiccup this morning is that I forgot to hit record for my free training call. Oopsie! I laughed and quickly forgave myself for the oversight, knowing I will make it up to the folks who were expecting a recording. And I made a note to create a checklist for my assistant and me to follow next time!  What are you doing this weekend to celebrate YOU, your efforts and the ways that you showed up this week? I’d love to hear below.  Happy weekend. I love you 💛
Today is the day! I look forward to seeing you there 😍⁠
rebeccamassoud.com/freetraining⁠
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#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
Have you signed up yet? rebeccamassoud.com/freetraining⁠
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#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness