“We are all meant to SHINE… and as we let our own light shine, we unconsciously give other people permission to do the same.”

This excerpt from Marianne Williamson’s famous quote is now on my email footer and inspires me each and everyday.I believe we ARE all meant to shine. I believe we ARE meant to reach for the biggest, brightest dreams in our lives.

I believe we’re meant to know how deserving we are of ALL good things. I believe we’re meant to believe in ourselves and believe we can truly have what we want that’s in alignment with our highest selves.

I believe that we’re meant to have the faith to stick with it when the going gets tough, the courage to be uncomfortable and move through our fears; and that we’re all meant to align with our purpose — our why — to realize our greatest, most magnificent vision, no matter what!

This is the essence of my brand — and, specifically, the SHINE acronym stands for:

Soulful and Successful – The two go hand in hand. When I first read Wallace Wattles’ landmark book, “The Science of Getting Rich,” I had a huge light bulb moment. It finally reconciled for me that “YES, I can have a life of great abundance—even wealth—and still grow and deepen spiritually and make a big difference in the lives of others. And, in fact, having LOTS of money gives me the unlimited means and ability to be, do, have, go and GIVE what I want in life.” So, it’s about being spiritual and successful—successful in a way that’s meaningful for you, that only you can define, in the area of money, relationships, your health and wellbeing, your sense of freedom—and all the areas in between.

Honoring (and having) what you want – This starts with knowing what you want and having a VISION for your life. A good place to begin discovering what you want for your life is to begin noticing first where you feel the most discontent and where you feel the most longing. Then ask, “What would I LOVE in this situation or in this area my life?” This is what I’m so passionate about working with my clients on—helping them get clear on their vision–and then taking practical, inspired actions to realize their dream.

Inspiring others (or in service to others) – This is about your purpose or WHY. One of my mentors Mary Morrissey says that your purpose is the overarching statement of why you are here. What is your unique contribution or gift you bring to the world? What is that thing for which you have a burning desire? This is the WHY that gets you out of bed in the morning, pulls you forward, and inspires others. For many of us, our purpose is to be a beneficial presence to others. Or to bring our unique gift of X to the world. Or your purpose may simply be to make someone smile or laugh each day! SHINE is about whatever it is that uniquely calls YOU to inspire and be of service to others.

Not anyone’s way but YOURS – This is about looking inside yourself for the answers and tuning in to your own inner guide, that Divine part of you that is only love, to navigate your life—and then trusting that. Yes, we all need the support and input of family and friends, teachers, coaches, mentors, therapists—or however we’re called to gain support. Listen and take it in, and then follow your inner wisdom, the beat of your own drum. I’ve learned over the years that instead of looking to my circumstances–my current bank balance, my calendar, my background, age education or upbringing—to determine what I can create in my life, I can look inside myself to determine what I really and truly would love, and go for that.

Ease and grace – Who says going for your dreams can’t be easy, relaxing and FUN? Because life is short, and I believe we’re meant to live with joy, ease and grace as the center of our lives and really en-JOY the process of going for our dreams. Why struggle on the way to your desired goal? When you can experience ease and wellbeing, and live as a successful person now. Which doesn’t mean you’re not taking action. Action is critical for manifesting what you want. It’s about doing it in a way that’s relaxed and joyful and taking inspired action.

So, what makes you SHINE?

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
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