Two days ago I was attending a speaker training, and one of the participants shared her story of being bullied as a young girl.

As I listened to her story, my body physically reacted. Blood rushed to my face, my heart swelled, and tears poured out of my eyes.

Wow, I LOVE this woman, I thought. Her story had me leaning in, connecting with her heart-to-heart, and wanting to know her more.

Hearing her story literally triggered my brain to release these three neurochemicals: oxytocin, cortisol and dopamine.

Your story has that power, too!

Authentically sharing your story with your ideal clients triggers their brain to release oxytocin, for example.

Oxytocin–also known as the “trust hormone”–promotes emotional connection with your audience.

And when we feel emotionally connected to someone, we want to know them more, join their community, refer them, and even hire them.

You probably have heard this before, but it’s worth repeating: We don’t buy products or services. We buy feelings. 

So that’s a bit of the sciency-stuff behind storytelling, and one of the reasons why sharing your story is key to client attraction! 

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
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