Two days ago I was attending a speaker training, and one of the participants shared her story of being bullied as a young girl.

As I listened to her story, my body physically reacted. Blood rushed to my face, my heart swelled, and tears poured out of my eyes.

Wow, I LOVE this woman, I thought. Her story had me leaning in, connecting with her heart-to-heart, and wanting to know her more.

Hearing her story literally triggered my brain to release these three neurochemicals: oxytocin, cortisol and dopamine.

Your story has that power, too!

Authentically sharing your story with your ideal clients triggers their brain to release oxytocin, for example.

Oxytocin–also known as the “trust hormone”–promotes emotional connection with your audience.

And when we feel emotionally connected to someone, we want to know them more, join their community, refer them, and even hire them.

You probably have heard this before, but it’s worth repeating: We don’t buy products or services. We buy feelings. 

So that’s a bit of the sciency-stuff behind storytelling, and one of the reasons why sharing your story is key to client attraction! 

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
No Comments

Post A Comment

GET STARTED TODAY CREATING YOUR TALK!

Join my virtual community & receive my FREE SOULFUL SIGNATURE TALK TEMPLATE
to attract your ideal clients and grow your tribe as my thank you.

Website Optin (Automation)

Happy 15, my love ✨💖✨

#weddinganniversary #15yearsmarried #lemasprovencal #thankful #grateful #blessed
Salut de Paris 🇫🇷
Loved my interview with the incredible @jennyharkleroad of Balanced YOU. Jenny shared about her dramatic story that led to a complete turnaround in her life and healing from crippling back pain, addiction and marital discord.

To listen in, click on the link in my profile 👉
I’m so proud of my mom Nancy. At 92, she finished writing her life story and gave all us kids copies of her book at Christmas. She does not hold back in telling her story—and is achingly transparent as she shares about heartbreak, disappointments and rejection, plus bouts of addiction and depression. She is an overcomer, and of course shares about her deep faith and the many moments of joy and happiness. 

Her book serves as a talisman of sorts that is spurring me on in my writing retreat this week. Thank you and I love you so much, Momma joon! 

#happymothersday #motherlove #writingretreat
Money. Justice. Spirituality. Big topics! My dear friend @the.money.wisdom.coach Susan Shloss is passionate about the intersection of these themes, and, lucky me, I got to interview her recently on my radio show. 
 ✨Listen in to our 30-min conversation by clicking the link in my bio. ✨

#soulfulbusiness #womenentrepreneurs #spiritualentrepreneurs #justice #abundance
Spring Break 2022. Feeling so much gratitude for these majestic moments in life ✨
“Every cell is a masterpiece in divinity.” 

My favorite quote shared by a scientist and compassion expert at the fabulous TEDxSanDiego event on Sunday. 

Incredible speakers including Holocaust survivor Dr Edith Eger and a Zen Buddhist monk, Taiko drumming, spoken-word poetry, and a ukulele master who had us all singing “Bohemian Rhapsody.” 

Thank you #tedxsandiego for an amazing day! 

#tedxtalks #tedxspeakercoach #tedtalks #sandiego
Happy Spring Equinox, Happy Persian New Year 🌷This is one of my favorite times of the year where we honor Nowruz, the Persian New Year, by creating a traditional decorative table called a Haft-Seen. 

Haft means Seven in Farsi and this year our 7 items include:

- Sabzeh (wheatgrass) for rebirth 
- Senjed (dried fruit) for love 
- Seer (garlic) for medicine 
- Seeb (apple) for beauty & health 
- Serkeh (vinegar) for age & patience 
- Sonbol (hyacinth) for the coming of spring 
- Sekkeh (coins) for wealth & prosperity

Plus, we have a book of poetry by Hafez, candles for light, sweet treats to invite in more goodness, plus eggs, birds and “swimming fish” to welcome the new year. 

#happyspring #nowruzmobarak #persiannewyear #springequinox #beauty #balance #light #thankful #grateful #blessed
Happy International Women’s Day! I’m grateful for these amazing women in my life, plus many more. Celebrating women everywhere and the feminine in all its beautiful forms ✨💛✨

#internationalwomensday #womenentrepreneurs #womenempowerment #womensupportingwomen #womenshistorymonth #soulfulspeaking
May you feel the boundless love of the Universe today and everyday 💖
My awesome TEDx speaker client @bonnielowkramen (upper right) just nailed her talk—“The Real Reasons People Quit”—at @tedxrutgerscamden! Bravo, Bonnie! 👏👏👏

#tedxtalks #tedxspeakercoach #tedtalks #speakercoach #womenempoweringwomen #brandnewending #greatresignation
Happy Lunar New Year! 🎉Super excited about this new Year of the Tiger 🐯 and its Yang energy of courage, confidence and forward movement.

Today is also Imbolc, a Gaelic tradition that marks the halfway point between winter solstice and spring equinox. 

I am loving this fresh energy of rebirth and renewal and feel like in some ways my year is just starting. 

Sending love, peace & prosperity your way! ✨💛✨
Ski buddies ⛷
Happy 2022 to you ✨ May this new year bring you the gifts of inner peace, personal fulfillment, abundance in many forms, and self-compassion, which can’t help but ripple out to all. 

Sending much love to you all on this day, a new beginning ✨💛✨
Happy holidays here with my sweet momma ✨
Proud to share my SUE Talk recording. See the link in my bio to watch. 

#suetalks #publicspeaking #speakercoach #findyourfierce #womenempoweringwomen  #soulfulbusiness #womenentrepreneurs
My clients rocked it last night with their SUE Talks! Way to go @carolynnbottino and @mjresto with sharing your empowering messages 👏👏👏

#suetalks #speakercoach #publicspeaking #womenempoweringwomen #tedstyletalk #soulfulspeaking
It’s official! I’m thrilled to support the amazing @tedxrutgerscamden team and the incredible lineup of speakers as a TEDx speaker coach. 

#tedxtalks #speakercoach #tedx #ideasworthspreading #tedxspeakercoach #tedxrutgerscamden #brandnewending
Day 1 of my 25th Speak Shine Sell Workshop is a wrap 🎉  I am really loving the intimacy and connection of this small group. These awesome women entrepreneurs are making great progress on their signature talks. And I can’t wait to see what they create in Day 2 tomorrow! 

#speakercoach #signaturetalk #soulfulbusiness #authenticmarketing #publicspeaking #womenentrepreneurs #womensupportingwomen #speakshinesell
Amazing things happen when women gather to create and start to give voice to their gifts, their passion, their vision and their brilliance.⠀
That is exactly what is happening this week at my Speak Shine Sell Workshop.⠀
⠀
Incredible female entrepreneurs are gathering on Zoom to craft or refine their signature talks, so they can reach many more ideal clients on live and virtual stages, and amplify their income and impact.⠀
⠀
This will be my 25th Speak Speak Sell Workshop.⠀
⠀
Yes, you read that right. #25! 🎉 (Photo above is a throwback from 2018.)⠀
⠀
After this one, I'm being guided to pause on offering this workshop for awhile.⠀
⠀
So if you've been thinking about attending Speak Shine Sell, I urge you to join us now!⠀
⠀
Here are a few success stories of clients who have attended Speak Shine Sell and/or I've worked with them privately on their signature talk:⠀
⠀
Two of my clients have now been selected to give a SUE Talk (a TED-style talk like the one I did recently) this December in Orange County!⠀
 ⠀
One client recently gave a presentation at Greenbuild, the largest conference for green building professionals worldwide, and then promptly booked two more speaking gigs from the contacts she made there.⠀
 ⠀
One of my Soulful Speakers Club members (and former private client) just launched her first ever, SOLD OUT group program--that was birthed out of developing her signature talk.⠀
 ⠀
Another Speak Shine Sell attendee and private client doubled (and then tripled!) her income after creating her signature talk and delivering it 1-2 times per month consistently.⠀
 ⠀
And a Speak Shine Sell attendee after attending the workshop gave a keynote the very next week and booked 3 new clients right away!⠀
⠀
Speak Shine Sell is perfect for you if you're a female coach, consultant, healer, leader or small business owner who has a deep desire to share an inspiring, soulful message--AND attract many more amazing clients to your business.⠀
⠀
You will create, from start to finish, a solid draft of your signature talk--or uplevel the one you already have--so that you are ready to get on virtual & live stages & bring in more money to your business!⠀
⠀
Click link in bio to register.
A signature talk is one of the best ways to attract your perfect clients.⠀
⠀
Having a signature talk and then delivering it in front of groups is exactly how I was able to quickly start and grow my business 9 years ago.⠀
⠀
My very first clients came from giving a workshop in my chiropractor’s waiting room, leading a roundtable at a women’s conference, and speaking at the Optimist Club.⠀
⠀
Having a soulful signature talk ready to go prepares you for the vast speaking opportunities that are available at in-person events (yes, they’re back!) and online.⠀
⠀
Get ready, because many event organizers and groups are looking for experts just like YOU to fill their speaking spots and inspire their audience members.⠀
⠀
What’s really cool is that once you create your signature talk–or evolve it to the next level–you can use it so MANY ways!⠀
⠀
Here are 13 ways my clients and I are getting visible and attracting amazing new clients with our signature talks:⠀
⠀
1) Webinar or online workshop⠀
2) Podcast/radio interview⠀
3) Online global summit⠀
4) Conference breakout presenter or keynote⠀
5) Business networking event⠀
6) TEDx or TED-style talk⠀
7) Facebook Live or post in private FB group⠀
8) Instagram post⠀
9) LinkedIn article⠀
10) Youtube video⠀
11) Blog post or email to list⠀
12) “What do you do?” statement⠀
13) Framework for book⠀
⠀
One of my clients recently spoke at the Greenbuild International Conference and is using her presentation as a framework for a forthcoming book.⠀
⠀
Another client gave the keynote at a global wellness event, and another is speaking to a realtors group and recording videos for her new group coaching program. ⠀
⠀
And my signature talk served as the perfect foundation for my recent TED-style SUE Talk!⠀
⠀
I’d love to support you in crafting your signature talk or fine-tuning your message at my upcoming Speak Shine Sell Workshop.⠀
⠀
We’ll work top to bottom on your talk, and you’ll craft your story, flesh out your content and create a compelling call to action. Or you can take what you already have and evolve it to the next level.⠀
⠀
Click the link in my bio for details!
Amidst all the flurry of my SUE Talk, I've been meaning to let you know I'm teaching my Speak Shine Sell Workshop next week, October 28 & 29, so that you can craft YOUR signature talk! 

I've now coached hundreds of women entrepreneurs on how to use speaking to get visible & attract amazing new clients. It starts with having a signature talk that genuinely expresses who YOU are--and meets an urgent need of your ideal clients. 

I hope you can join me! Oct 28 & 29 (2 half-days) on Zoom. 😍

👉See link in my bio

Thank you to @thedanamagnus of @mktgbrand for the awesome video, too! 

#womenspeakers #speakercoach #publicspeaking #soulfulbusiness #signaturetalk #speakshinesell #transformation #clientattraction #soulfulspeaking
Preparing for my SUE Talk next week has been an amazing experience so far and has come with a few insights:

1) The value of support - Receiving coaching for my talk has made the experience so much more FUN and far less nerve-wracking than if I was doing it on my own. And wise input from others has helped me create a more compelling talk!

2) Every word counts - Distilling my message down to 10 minutes has been a challenge. And it’s helped me clarify the essence of what I'm truly here to share and realize that fewer words can still have enormous impact. 

3) Public speaking still brings me to my edge - I'll be sharing a story that I've never publicly shared before in my upcoming talk, and what an opportunity this process has been to let go of more anxiety, self-doubt and worry about what others will think. 

I can honestly say I'm truly grateful for my “stuff” coming up, so I can consciously release it. 

Thank you for your loving support and being on this journey with me! 💛

#suetalks #womenspeakers #womenempoweringwomen #soulfulbusiness #womenentrepreneurs #publicspeaking #signaturetalk #soulfulspeaking #speakshinesell
This girl is on FIRRRRRRRE! What a journey this has been as I prepare to be one of six presenters for SUE Talks in San Diego next week. The theme is Find Your Fierce, and my TED-style talk title is “3 Dares and a Truth.” 

I’d love your support! Join me LIVE in person or via livestream on Oct. 12th for one incredible evening of bold, passionate and inspiring talks. 😍

 
#suetalks #publicspeaking #womenempoweringwomen 
#soulfulspeaking #publicspeaking #womenentrepreneurs #soulfulbusiness
This amazing guy. I have to stand on a rock now to be taller than him. One of life’s greatest gifts is becoming a mom. Happy National Son’s Day 💙(which was yesterday, btw) 

#nationalsonsday💙 #motherhood #mompreneurlife #thankfulgratefulblessed
Hey there! It’s been awhile since I’ve done one of those introductiony-type things here (truthfully, never). So I thought I’d give it a whirl since it seems like “the thing” to do here on this platform. :)
 
The truth is I’m pretty inconsistent with posting, even though I REALLY want to be consistent. (Consistency is KEY, they say… right?) I’m also told I have to have a social media strategy, branding photos and tons of content to post everyday, PLUS I need to be creating videos, reels and stories to keep you engaged! It all seems so overwhelming at times…
 
Yet. I feel the part that really wants to play the part, look good to you, and look like I really know what I’m doing! (Hence, my smart-looking branding photo that reminds me of when I worked in the corporate world all those years ago.)
 
And. Now I’m 53, have had my business for 9+ years and a lot more perspective. Truly, I’m here to show up as ME, trust myself, trust my timing, trust my WAY, and allow myself to be guided from within. 

I’m a Soulful Speaker Coach and Creator of the popular Speak Shine Sell Workshop to craft your client-attracting signature talk. (There’s one coming up October 28 & 29, btw.)

Women entrepreneurs hire me when they are tired of hiding out or holding back their voice—and long to be fully expressed with their true gifts and message. My clients courageously step into the spotlight with a soulful signature talk (I help them create this) and attract their ideal clients with ease (I help with this, too), as they unapologetically say YES to being seen, heard and highly visible.
 
That’s the cut & paste version :)

And to round out the picture, here’s what a few clients have shared with me recently:
 
Continued in comments below…
Happy Friday, loves. Friday is Venus’ Day and named after the Germanic goddess Frigga. Venus energy is about love, beauty, luxury and abundance. 

Friday mornings I typically put on uplifting tunes, wrap up loose ends from the work week, and tidy up my office. I often schedule my workshops and webinars on Friday mornings, too, because of its "feel good" vibe. 

Then, I love having lunch with my husband at the beach (beauty & romance) and take off in the afternoons for boogie boarding, self-care or a shopping treat. Today it’s boogie boarding! 

What do feel-good Fridays look like for you? 

#soulpreneur #soulfulbusiness #spiritualbusinesscoach #speakercoach #feelgoodfriday #boogieboarding #beachlife #womenempoweringwomen