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Fall in love with your marketing

How to Fall in Love With Your Marketing

What does LOVE have to do with marketing your business?

Everything, I believe.

Because if you’re doing marketing begrudgingly, skipping over key marketing channels, not doing enough marketing, or avoiding promoting yourself altogether, then you’re missing out on serving your clients with your gifts and growing your business to the next level!

So, with the eyes of love, let’s take a look at your marketing and see how you can fall in love with this essential building block to making a big income and an even bigger impact!

1) Start with a mindset shift: see marketing as an act of service.

You might think of marketing as being icky, hard and a necessary evil that you HAVE to do, or do very little of it so that you don’t come across as salesy or overly-promoting yourself.

The truth is: when you come from generosity–educating with tips and resources and letting your audience know how they can take it further with you–marketing is an act of service.

The key is to share freely your inspiring tips, strategies and offer–without attachment to someone saying “yes” or buying from you.

Say to yourself the next time you go to call your next prospective client, write a blog article, promote your next event on social media, or create a video: This is an act of service. I’m passionately committed to what I offer, and I’m not attached to whether they say “yes” or “no.”

2) Simplify your marketing.

So many entrepreneurs I talk to are overwhelmed with ALL the ways you can market your business.

We hear the expert calls: LinkedIn! Facebook Ads! Speaking! Webinars! SEO! Referral-based marketing! Networking! Joint Ventures!

The truth is there’s no RIGHT way to market your business.

All of these strategies work in various degrees, depending on your personality, your target market, your business type, and what stage of growth you’re in.

So to not fall into the overwhelm-trap, discover what are the 1-3 ways you LOVE to market your business.

What feels light and natural to you? Is it speaking and networking? Is it social media and online marketing? Or some other combination?

Then, FOCUS on mastering these 1-3 areas FIRST before you move on to the next strategy.

Bonus Tip: Be sure to get support for the marketing strategies you want to master. Don’t go into avoidance just because you don’t know HOW to do something.

For example, I recently realized I had been avoiding important aspects of social media as a way to grow my business. I had the perfect excuse of “not having enough time.” Now, I’ve made a decision to get support in this area. What a relief that I don’t have to know HOW or figure it all out on my own!

3) Start a Daily Marketing Love practice.

Most entrepreneurs I meet don’t do nearly enough marketing in their business.

If you tend to full into that category or want to up your game, I recommend a Daily Marketing Love practice.

Start with scheduling at least 30 minutes in your calendar everyday for taking inspired marketing action. Go ahead and block this time out in your calendar right now.

Then, set a timer for 30 minutes to keep you on track and distraction-free. If your mind or your fingers start to do other things (like how many times do you lose track of time on social media? I’m totally busted on that one!), remind yourself to come back and focus on your marketing.

Use this time to connect. Make calls to prospective/former/current clients, follow up with emails, and reach out to group leaders to inquire about speaking opportunities. Or connect with your online audience, whether that’s creating your new online course or webinar.

Happy marketing… with love!

XOXO,
Rebecca

P.S. If you’re looking for marketing support (plus, judgment-free kick-in-the-pants) to grow your income and impact this year, I’d love to talk to you. Just click here, and we can set up a no-pressure chat to see if we’re a fit to work together.

A Year in review 2017

Happy Beautiful New 2017 to you!

I’m excited to offer you a Year-in-Review and 2017 Vision Mini-Workbook to support you in powerfully completing last year and propelling you into greater success and money flow in 2017.

Is Your Should Voice Getting in the Way

Is Your “Should” Voice Getting in the Way of Growing Your Business with Ease?

One of my least favorite words in the English language is “should.”

Why?

Because when I say it to myself (Rebecca, you should really do this, for example), it’s typically said in an authoritative, bearing-down sort of way that feels so disempowering to my spirit.

In the 5 years I’ve been in business and in my 20-plus-year marketing career, I’ve “shoulded” on myself plenty of times.

And more often than not, these “shoulds” have taken me down paths that have felt out of alignment or proved to be bad timing, resulting in some costly, messy or uncomfortable situations—a bad hire for a marketing assistant, investing in a costly online course that I never use, and, more recently, prematurely trying to launch a group coaching program.

What I hear from many women entrepreneurs that I coach and talk to in my community is how easy it can be to get tripped up by this “should” voice.

What happens is it can take you in directions that aren’t aligned with your inner knowing, such as taking on projects that are other people’s priorities or doing marketing activities that the “experts” say to do, but aren’t the right ones for YOU and your ideal clients.

Or you can find yourself stuck and spinning your wheels, so that you’re not building momentum, not consistently attracting new clients and not making the money you’re wanting in your business.

Here are 3 of the most common “should” statements I hear and my tips on how to transform that disempowering voice into soul-inspiring self-talk—and action!

1) I should be further along in my business than I am now.

This thought typically stems from one of these unconscious beliefs:

  • I’m not good enough.
  • Something must be wrong with me.
  • I’m not doing it right.
  • I don’t have what it takes.

To address these hidden beliefs, you need a good healthy dose of self-compassion.

Because without the practice of self-love and acceptance, we can beat ourselves up pretty good—and either push ourselves harder or give up completely.

Self-compassion is definitely not a luxury; it’s necessary for success!

Action: Acknowledge and accept exactly where you are in your business. You can simply say: I am where I am, and I’m OK.

 Secondly, from this place of acceptance, declare that you want more. Say: I am at peace with exactly where I am, and I want to create MORE—more clients, more money, more visibility, and more opportunities to give my gifts.

Finally, ask yourself: From this place of acceptance and desire for more, what support or training do I need to grow to that next level and attract my ideal clients? What do I need to let go of to create space for more of what I want?

2) I should take this client because I need or want the money.

Here are some unconscious beliefs that may be behind this “should”:

  • I better take what comes to me, as there may not be another opportunity like this.
  • This is probably as good as it will get for me.
  • The Universe has brought me this person, so it must mean he/she is the right fit.

Personally, I’ve gone through a lot of growing pains with this one. But this year was a turning point.

For example, earlier in the year, I made the tough decision to let go of a lucrative, but non-ideal client. Once I got still and quiet and asked myself this question: “If I take money off the table, what is the highest good in this situation?” the simple, clear answer I heard is: “Let her go.”

In another situation a few months ago, I quickly passed on a prospective client who I discovered wasn’t the right fit in our initial phone conversation and referred her to another coach who it turns out was thrilled to work with her.

The “old Rebecca” would have stayed longer in both of these situations and tried to work it out—because I used to operate under the paradigm that when money is on the table, I have to stick with it and make it work.

Now, I’ve learned to put a stake in the ground, trust my gut, and say a graceful “no, thank you” to ones who are not ideal.

Action: Practice listening to your intuition and noticing those bodily sensations in your gut. Be willing to pass on non-ideal clients and trust that your enlightened “no’s” will lead you to your ideal “YES’s”!

3) I should do this (fill-in-the-blank) marketing strategy or attend this networking event.

Typically, the unconscious beliefs for this “should” statement are:

  • I don’t want to be left out or get left behind.
  • Everyone else is doing it, so it must mean I need to do it, too.
  • I don’t want to look stupid or uninformed by not engaging in this marketing strategy or attending this event.

I get it. You don’t want to feel left out, not “with it” or like you’re not behind the 8-ball in your business.

But what can happen when you follow these “shoulds” is a big giant feeling of overwhelm—resulting in a lack of clarity and forward movement in your business.

Action: Pick 1-3 marketing strategies you want to focus on for now—that feel right and light for you, your personality and your ideal clients. And simply let go of the rest. You can always come back to them at a later time.

Between now and end of January, I’m offering a limited number of Complimentary Business Clarity Sessions designed to support you in paving a path to a powerful 2017.

This is a laser-focused session to discuss your business and life vision for the New Year. The intention of the session is to clarify where you are now, the transformation you are seeking, and if it makes sense to explore working together.

These complimentary sessions are my way of giving back and fulfilling my mission to support soul-inspired female entrepreneurs to create a big income and an even bigger impact with their gifts.

Go here to request your complimentary session now.

Speak Shine Sell

22 Things I Appreciate…

Appreciation and gratitude are high-vibe states I love to cultivate regularly, and not just when things are going my way.

Especially when it’s challenging, uncomfortable or painful, I make it a practice to feel my feelings fully and, with time, find the gift in the situation.

So on this Thanksgiving Eve, I’m called to share a personal email with 22 things I’m appreciating in my life right now.

1) I appreciate my intuition. 2016 has been THE year for me to 100% commit to following my inner guidance in everything. Which means it doesn’t always follow what the business experts say to do, make sense, or look like the best marketing strategy. However, when I listen deeply to my own inner GPS, I am so much happier! And one of the cool byproducts is that since I made that commitment mid-year, my revenue has doubled.

2) That being said, I appreciate all the business mentors, marketing experts and the invaluable coaching, advice and support I’ve received. Having high-level support to help me grow my business is one of my top values, and I’ve made incredible strides in expanding my reach, my offerings and my income through the guidance of mentors and coaches. However, the shift for me in 2016 is staking my claim as CEO. I’m the boss of my business, and I get to practice discernment in deciding what advice or strategies to follow.

3) I appreciate my husband and son. Getting married in my late thirties and having a child at 40 was a longtime dream-come-true, and I feel tremendously blessed to have these two amazing guys in my life. Having extraordinary relationships with both of them does take truth-telling, commitment, compassion and lots of patience–not always easy. Why is it that all of my “stuff” and emotional triggers come up the MOST with the two people I LOVE the most?! 😉 The “work” that’s required, however, is SO worth it for these priceless beings.

4) I appreciate my extended family and dear friends in California, Texas and other parts of the U.S. Wow-wee, are there differences among my family members that could look like sharp divides! Particularly when it comes to political viewpoints, spiritual beliefs, and lifestyle choices. However, I celebrate our diversity and the fact that we find many areas of common ground, especially when we come from love.

5) I appreciate my son’s learning challenges. One year ago my son had to leave a private school that we loved dearly. Out of that extremely painful situation, we discovered our son’s learning challenges and have been steadily getting him support for his unique learning style.

6) I appreciate my morning quiet time. I love getting up early an hour or two before my family each morning and having precious time all to myself–to read, journal, meditate, stretch, watch the sunrise, and savor my morning cup of coffee. This is one of my essential daily practices that keeps me lit from within.

7) I appreciate my yoga practice. I’m so grateful to have a physically challenging practice that has sustained me for more than 20 years.

8) I appreciate my business. Woohoooo! Another longtime dream-come-true. Being an entrepreneur is definitely not the easy path. It causes me to dig deep, stretch beyond my limits, grow through extreme discomfort, and pick myself up again when I’ve seemingly failed. Have I had thoughts of giving up or doing something else in the 4 years I’ve been in business? You bet. But overall, it’s a thrilling ride–one that is THE most fulfilling career path I’ve ever been on.

9) I appreciate my clients. Have I been lucky and blessed with the most amazing clients! It’s so rewarding to witness them growing their income and impact, moving far beyond what they thought was possible for their lives, and becoming more of who they authentically are.

10) I appreciate all the participants in my workshops and classes. What a thrill and blessing it’s been to deliver my Speak, Shine, Sell Workshop to enthusiastic participants 5 times this year, with one more coming up in December. Listening to and following my intuition one year ago resulted in me creating this successful workshop.

11) I appreciate my San Diego business and networking communities. Namely Women’s Wisdom, Hera Hub, and the Business Unusual Breakfast Club. Not only have I grown my business through these groups, but I’ve started to cultivate some deep and lasting friendships with the people I’ve gotten to know, that goes far beyond business.

12) I appreciate YOU. Thank you for being on my mailing list and reading my emails. Some of you I know very personally, some of you I’ve met only once or twice, and some of you I have yet to meet. But the fact you’re here tells me there is value in our connection, and I promise to continue growing this value, supporting you in creating the business and life of YOUR dreams, and, hopefully, exceeding your expectations in 2017!

13) I appreciate my “rock star” Mastermind partners. Each Monday morning for one hour, I meet by phone with two amazing women who are lifelong best friends of mine and also entrepreneurs. What started mostly as business-focused support almost 4 years ago has evolved into supporting each other in EVERY area of our lives.

14) I appreciate the books that have made a HUGE difference in my life this year. These include Florence Scovel Shinn’s books The Game of Life and How to Play It, Your Word is Your Wand, and The Magic Path of Intuition (all written in the 1920s – 1940s), plus Regena Thomashauer’s newest book.

15) I appreciate the year-long Mastery Coaching Certification Program I’m in this year. It was a big fat investment, and I’m grateful I’ve been able to pay it off and benefit from the tremendous mentoring, coaching, and business and leadership training I’ve received.

16) I appreciate my love/hate relationship with social media 🙂

17) I appreciate my daily money tracking practice. This is another one of my “essential daily 3’s” where I get to practice being mindful with my money each day and be with whatever feelings come up–the high of having a fabulous revenue month and the low of having an embarrassingly low month.

18) I appreciate all the support I have in running my business. Last year I made a critical decision to hire administrative and event support even before I thought I could afford it. I’m so grateful for my VA Cathy and event assistant Amy who free up my time so I can focus more on my genius. Plus, my rock star husband continues to be just that–a rock star who does everything from Chief Financial Officer to Chief Photo Copier.

19) I appreciate all the personal support that contributes to my business success and overall wellbeing. Here’s a small list of who’s made a big difference in my life this year: Judy & Ken Foster of Women’s Wisdom, Tziporah for relationship mentoring, Serena Jenichs for amazing hair styling, Orly of Bella Sareena for incredible facials, Ana Nieto for transformational weight training, my yoga teachers Geri and Chris, and Josee Brisbois for a fabulous closet makeover.

20) I appreciate the times I felt really stressed out and overwhelmed. Because that caused me to create “Self-Love Days” devoted solely to pleasure and what lights me up.|

21) I appreciate my failures, fears and foibles. They make me into a more well-rounded Rebecca, remind me to stay humbly human, give me a good laugh or cry sometimes, and compel me to cultivate greater compassion for myself and others.

22) I appreciate my country. Thank you, Universe, for placing me smack in the middle of the USA where I was born, and then calling me to California in 1994. I LOVE living in San Diego near the Pacific Ocean and am so grateful I have the freedom to live the lifestyle of my choice. I will continue to pray that each person everywhere has the freedom to authentically choose and create the life of their most heartfelt dreams.

Now you, my dear. What’s on your appreciation list?

May you find many things to appreciate and celebrate in your life!

3 Ways to Access Your Inner Wisdom Business Expert

3 Ways to Access Your Inner Wisdom Business Expert

I believe we all have an inner business wisdom expert.

It’s an inner voice, sense, knowing or nudge from our soul that is infinitely wise, calm, clear and directive on the decisions and actions to take in every area of lives–from our business, our relationships, our finances, our health, and even where to find that parking spot!

The key to hearing that wise expert guide in you is sloooooooowing down, taking time throughout your day to relax your mind and body completely, and setting aside regular intervals throughout your day to tune in and connect with that part of you.

Here’s an example of how I’ve been supported by my inner wisdom business expert: last month a Platinum client emailed me for coaching support in between our regular twice a month sessions. Instead of firing off a response in typical fashion, I breathed and felt into what she was really needing, and then I slept on it. I gave myself space for clarity and wisdom to emerge.

The next day I sent a brief email, saying what needed to be said to my client and asking her a simple question.

From that question a wealth of insights and clarity poured out of her, including articulating her genius, clarifying what she’s not good at and the specific areas where she is needing support.

I later heard back from her saying, “Look what your question inspired today. I have already written TWO blogs today that are very real!”

So how do we get in touch with this inner wisdom business expert (aka, our intuition)?

Because it’s typically not a loud, demanding voice, vision or sensation, although you may experience it that way.  More often than not, it’s more like a whisper, a subtle nudge, a rippling of a vision, or an inspired idea that comes in when you’re in a relaxed state of mind. That’s why some of the best ideas can come when you’re taking a shower or just waking up from a nap!

Here are 3 ways you can access your inner wisdom business expert:

1) Get your morning download! (Coffee is optional.)

Start your day off with your journal and an empowering question you want to ask your inner wisdom business expert. Set a timer for 20 minutes and then write down whatever answers come to you. Don’t censor anything.Here are some sample questions to help get you started:

  • What is mine to do today?
  • What are the next steps for me to take in my business?
  •  What steps can I take today to attract my ideal clients?
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  • As someone who easily attracts new ideal clients, who am I called to connect with today–or this week?
  • What do I need to know about growing revenue in my business?
  • What steps can I take today toward this project or goal of X?
  • In what ways can I choose to show up in my power today?
  • What do I need to let go of in my schedule or in my environment to create more space?

2) “Take two” throughout your day. 

Create small moments throughout your day to relax your body and mind completely.You may feel like you don’t have time or don’t want to sit for 20 or 30 minutes in a mindfulness practice each day. I get it. I’m someone who has “tried” to have a regular meditation practice for years. Lately, I have found what works for me with meditating and that’s to take time throughout my day to still my mind. So I now set an alarm chime to go off at five minutes before each hour. When I hear the chime, I stop what I’m doing to relax, take some deep breaths, empty my mind and just be. I often set a timer for 2 minutes when I get this reminder, and just sit and breathe. I call this my “take two” time.

3) Pause and ask: Does this activity feel heavy or light? Does it make me feel focused or scattered?

With every business activity you are engaging in or are thinking about engaging in, you can pause and check in. What do you notice? Does it feel heavy or light or somewhere in between? Does it make you feel clear and focused, or scattered and overwhelmed? Where is your motivation for doing this coming from? Are you doing an activity because you “should” do it or it’s what the “experts” say to do? Or is it coming from your natural joy and self-expression? Does it really light you up? What drives a lot of my business decisions and actions is this noticing.

When an idea comes up that lights me up–even though it can feel scary, too!–then I know it’s my inner wisdom business expert talking to me. When I’m doing an activity that feels “heavy,” then I stop and reassess: Is this really mine to do? Or maybe I’ll ask, what support am I needing here?

Give one or more of these a try, and comment below with your thoughts or experiences with accessing your inner wisdom business expert!

The #1 Thing That Gets in the Way of Success--and What You Can Do About It

The #1 Thing That Gets in the Way of Success–and What You Can Do About It

The single greatest thing you can do every day to succeed in your business or creative endeavors is… what?

Marketing? Nope.

Sales? Nope.

Deliver over-the-top customer service? Nope.

Book more speaking engagements or engage more on social media? Nope, and nope.

Now mind you, these are ALL critical to having a successful business, and I DO recommend you give them top priority each day.

However, the single greatest thing you can do everyday to succeed in your business and life is to build the belief in yourself.

 Self-doubt, not believing in yourself and what you’re capable of is truly the #1 thing that gets in the way of your success.

So here are 3 simple steps to grow your confidence and belief in your amazingness every single day:

1) Appreciate and track your wins every single day (no matter how small).

As the old saying goes, what you appreciate, appreciates! Meaning it grows! So, take time every day to celebrate and appreciate the big AND the little wins in your business and life.

Particularly on the days when nothing seems to go my way, I especially make sure to take time to find at least 5 things to celebrate, no matter how small or insignificant they seemed.

Success breeds success—and what you focus on, grows and flourishes!

2) Do something everyday to exercise your courage muscle.

 Recently, I saw Brene’ Brown (famed TEDx speaker and author of bestsellers Daring Greatly and The Gifts of Imperfection) on Oprah’s Super Soul Sunday, and she gave this definition of courage:

From the Latin word for heart, cour, courage is to share your whole story with your whole heart.

Where can you show up more fully in your business? What opportunities are in front of you to stretch and share “your whole heart” with strength, leadership AND vulnerability?

These past few weeks I’ve had at least 3 opportunities to exercise my courage muscle and share in conscious business settings parts of my story or hero’s journey.

It’s been exhilarating, scary and liberating! But I’m getting more comfortable with being uncomfortable and trusting that it will be awesome learning experience.

I also know each time I stretch myself to do something beyond my comfort zone, I’m growing my courage muscle—and my confidence.

3) Give yourself a testosterone boost.

We’ve learned that we can use the power of our thoughts or our mind to change our lives (our health, relationships, finances, career), and…

We’re also learning we can also use our BODIES to change our state of mind!

So, here’s what I mean by giving yourself a testosterone boost to grow your confidence and belief in yourself:

Anytime you are faced with a high stakes situation or even something that feels a bit scary or uncomfortable for you (like introducing yourself at a networking meeting or following up with a potential client), take 2 minutes before going into that situation and put yourself in a “power pose.”

A “power pose” is one that opens up your body and heart and has you take up space. My favorite one is the “X” pose where you raise your arms above you in a “V” and your legs are in an upside down “V.”

When you do this, you literally raise your testosterone levels, helping you feel more confident and personally powerful, AND you’re literally lowering cortisol in your body, which is the stress hormone.

This is one of my favorite practices that I’ve borrowed from Amy Cuddy, another famed TED speaker, Harvard Business School professor, and author of Presence.

I practice this confidence-booster everyday and typically say one of my favorite affirmations when I do it:

I expand in abundance, success, and love everyday as I inspire those around me to do the same.

Try these practices, and let me know how they work for you. Wishing you soulful success always!

 

The Essential Daily 3’s for Your Business

My yoga teacher often talks about the Essential Daily 5 yoga postures to keep your body balanced, aligned and thriving in everyday life.

So one recent day in yoga class I got inspired to create the Essential Daily 3 for creating a business that is balanced with the other important parts of your life, aligned with what brings you joy, AND thriving financially.

Essentially, it boils down to taking 3 daily actions in the areas of money, marketing and mindset to grow your business, your bank account, and the big impact you’re here to make.

Of course, there’s a lot more than these actions that goes into building a profitable business you love.

But when you consistently prioritize these 3 things, your success will skyrocket, your dreams will come true, the magic will unfold.

Essential Daily #1: Marketing

Action: Book a minimum of 30 minutes each day in your calendar for marketing outreach and then spend that time reaching out and connecting with potential clients.

Remember the ABC’s of marketing? ABC stands for Always Be Connecting! Use this 30-minute block of time to make calls, send emails and follow up with hot leads, prospective clients and referral partners, or to book yourself to speak in front of groups that are your ideal audience.

Bonus Tip: How to stay focused on your outreach and stop distractions in their tracks? Before you start your calls, set the timer on your phone to 30 minutes. This simple strategy works brilliantly!

Essential Daily #2: Money

 Action: Track your numbers every single day to the penny.

Most of us want to create a more harmonious and abundant relationship with money, and I’ve found this practice is a simple way to keep you mindful and on top of what’s coming in and what’s going out (revenues and expenses).

The practice of numbers tracking keeps you consciously engaged in a daily relationship with money, empowering you to make new decisions and take new actions that will certainly take your business to the next level.

Essential Daily #3: Mindset

Action: Spend a minimum of 30 minutes everyday engaging in a practice that cultivates a calm mind, uplifts you and raises your vibration.

Pick the practice(s) that you LOVE to do—whether it’s gardening, walking in nature, meditation, journaling, yoga, reading inspirational material, mindful movement or other activities that strengthen your inner wellbeing and inspire joy in your day.

What’s key here is that you practice it consistently.

One of my favorite practices is celebrating.

So I take time almost every day to celebrate and appreciate the big AND the little wins in my business and life. Even on crappy days when nothing seems to go my way, I force myself to find at least 5 things to celebrate in the day, no matter how small or insignificant it may seem.

Bonus Tip: Set a recurring calendar reminder at the end of your day and take 10 minutes to write down 5 things you are celebrating and appreciating. This super simple practice has a big pay off: Tracking and acknowledging your successes each day breeds more success!

5 Habits of Ambitious Heart-Centered Entrepreneurs

Do You Embrace Ambition? 5 Habits of Ambitious Heart-Centered Entrepreneurs

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”
– Nelson Mandela

For many spiritual, heart-centered entrepreneurs—especially women—I’ve noticed a tendency to shy away from ambition.

There’s a very real fear we have seemed to inherit that stops many of us from standing fully in our power, speaking up and out, and claiming our right to abundance and wealth.

This fear stems from any number of factors: cultural conditioning; things we were told growing up such as “children should be seen and not heard;” modeling what our moms did or didn’t do; and/or perhaps even having a past life or an energetic/DNA imprint from a time in history when women were literally burned at the stake for speaking up.

The fear of ambition may show up for you when you say things like:

I want success, but I don’t want to have to work so hard or work a ton of hours to achieve it.

It’s not about the money for me; I just want to help as many people as I can.

I’m truly happy with my life the way it is… Even though I’m not making the money I want to be making, it’s decent enough.

First off, to truly embrace your ambition, you’ll want to define what ambition means to you.

Is it having a 6-figure business doing work you love in a way that supports your preferred lifestyle?

As an aside, I hear SO MANY women solopreneurs say this is what they want. Yet they don’t take the actions (such as investing in themselves) or use their mind in the most productive way to get this desired result. (I’m here to change that, but that’s for another article in the works for you!)

Remember, you get to define what ambition means for you, and it doesn’t have to look like anyone else’s. And your definition will probably look much different now than when you were in your 20s.

Ready to embrace your ambition? Here are 5 habits to cultivate as an ambitious and driven heart-centered entrepreneur:


1) Stand out. Be willing to be fabulous and unique YOU.

There’s truly a unique part of you that many women business owners mistakenly believe they have to hold back.

You may be plagued by self-doubt or lack the confidence to really own your value, resulting in you significantly undervaluing what you do and charging far less than what you are worth.

The truth is… you have a gift, a unique viewpoint and a stand in the world to take.

AND it often stems from a childhood wound or something you’ve really struggled with in the past, have overcome, and now you want to be sure no one else has to struggle with it like you did. Be willing to come out with it and capitalize on that part of you!

One of my clients Miriam realized she had been holding back and undervaluing her talents and not appreciating her accomplishments as a designer and businesswoman. As her brand mentor and business coach, I helped Miriam to define her business’ brand essence, which included her owning her value and discovering the courage, clarity and conviction to confidently move forward with the launch of her women’s clothing line on her own terms.


2) Show up. Take daily consistent action to get the results you’re wanting—whether you feel like it or not.

Ambitious heart-centered entrepreneurs show up. Every frickin’ day whether they feel like it or not. 

It’s not about working harder or working longer hours. But it is about being really clear on your goal, taking daily consistent action, staying laser-like focused and minimizing distractions.

The old saying “Little hinges swing big doors” could not be more true.

And when you learn to take daily consistent action—not just every so often or once a week, but DAILY—in your marketing outreach, money tracking and personal renewal time, you’ll actually increase your fun and profits!


3) Act as if. Make decisions from where you want to be not from where you are.

Here’s a quick exercise for you.

Step 1: Think of a decision you need to make in your business. It could be as simple as: do I order new business cards now or wait until the New Year?

Step 2: Next, write down the most amount of money you’ve ever made in a year.

Got it?

Step 3: Now, add a zero to it.

Whoa! That’s a very different number, isn’t it?

Step 4: Now ask yourself: As someone who makes THIS amount of money, what decision would I make in this situation? As someone who makes this amount of money, what’s the next action step to take?


4) Know your edges.

The famous Kenny Rogers refrain from “The Gambler” comes to mind: You got to know when to hold ‘em. Know when to fold ‘em. Know when to walk away. And know when to run.

I’m not talking about cards or gambling in this case. I’m talking about knowing your edges and knowing when to hold ‘em, fold ‘em or walk the hell away.

In essence, it’s about you discerning what your edges are, your willingness to go to those edges. I’m not talking about jumping without a safety net. It’s also about knowing when to pause, stop and take a breath, or take a break. Or stop and rest.

Ask yourself honestly, am I going to the edge of the light I can see? Or am I holding back because it feels scary as heck and my insides are crazy?


5) Completely replace complaining, criticizing and comparing with…

Celebrating, Connecting and Collaborating.

Enough said! 😉

From Hiding to Shining: 3 Steps to Create the Business and Life of Your Dreams – On Your Own Terms

From Hiding to Shining: 3 Steps to Create the Business and Life of Your Dreams – On Your Own Terms

Have you experienced the feeling of being stuck—like you keep repeating the same pattern over and over—as you long to have the fulfillment you truly want in your business and life?

Yes?

I believe it happens to all of us! You get caught up in old stories about what you can or can’t have. You put your dreams on hold or push them aside.

Or, worse, you give up on them completely.

Because, well…

There are bills to pay and mouths to feed. You have to be smart and sensible about your future, your retirement, your sanity.

Or you think you’re not smart enough, rich enough, young enough, old enough, educated enough, loved enough or fill-in-the-blank enough to really go for what your heart is truly longing for.

So you stay stuck, or you stay in hiding.

I know this pattern all too well.

When I was in my early 20s – yes, I’ll admit that was about 25 years ago! – I had a dream to be an entrepreneur.

I wanted to speak to and inspire audiences, lead workshops, facilitate groups and work with people 1-1 to help them transform their lives.

So I began taking steps in that direction. I created a Mastermind group. I attended workshops and trainings to develop my skills. I put together a personal growth presentation (called it Open the Door with Rapport!) that I delivered to a roomful of friends and acquaintances. I even had it professionally videotaped.

I was on fire. That was in 1993.

And then…

I let the dream go.

I didn’t think I had what it takes. I got caught up in comparing myself to others and “not enoughness.”

I got caught up in the need to make money, have a steady job and do what I knew how to do. I stayed in the comfort zone of the “known.”

Which was to go to work Monday through Friday from 9-5 and use my marketing and communications skills to help others be successful.

Now, 23 years later, the entrepreneurial dream is alive for me. I’m living it.

I’m regularly speaking and leading workshops. I now emcee a monthly women’s networking group. And I’m continuing to coach others to success in their businesses and lives, but I’m doing it on my own terms.

What made the difference? These 3 critical steps:

1) Trust your heart and start with the question: What would I LOVE?

A question I often ask my clients is “What would you LOVE?”

That’s the first question to ask yourself when faced with a big or small decision.

Not what’s the best deal, what’s going to make you the most money, or what’s the smart or sensible thing to do. Typically, those are questions that come from ego.

But when you start with your heart, that’s where you tune into your inner voice of wisdom, your Higher Self. Then, you can bring in the more analytical and practical questions, so that your ego is in service to your soul.

For example, I used the “what would I love” question as the springboard to starting my coaching business.

At the time, I was working a full-time job that I enjoyed. But, ultimately, I was feeling stressed out and unfulfilled.

I KNEW I was meant to have my own business.

And I knew it was my time now to step out from “hiding” and shine my brilliance in a bigger and bolder way!

When I got in touch with what-I-would-LOVE, I realized my heart was longing to have afternoons off to spend with my son, plus a longing for more personal time and the space to create my budding new business. I longed for breathing room.

So my first step toward my dream of becoming an entrepreneur was to cut back my hours at the full-time job.

Then, as I followed my heart and excitement, the “how” of leaving this job to start my coaching business – and ultimately, create a freedom lifestyle and financial success on my own terms – was revealed to me.

And 8 months later, I fulfilled my dream of being a full-time entrepreneur!

2) Leap before you’re ready.

Price Pritchett in his excellent book You-Squared urges us to “Make your move before you’re ready.”

He says to act first and then strategize while creating your dream business and life. When you do that, you’ll discover you can trust your instincts and that you know more than you know.

Writes Pritchett: “A quantum leap is a move that is yours for the taking. Right now. It represents a giant step you can make merely by deciding to and opening yourself up to the resources presently available to serve you.”

So when I decided to leave my full-time job to start my coaching business, I didn’t have all my duckies in a row. I didn’t know how it would all happen.

But I acted. I leapt.

I took the first step I knew to take and then strategized along the way. I followed the breadcrumbs and looked for signs that I was on the right track.

Was I scared when I took the leap and quit my full-time job?

You better believe it. But again, it didn’t happen overnight. It took 8 months from the time I decided to leave my job to when I actually left and started doing this business full-time.

3) Be willing to invest in yourself – and get support.

Let’s face it. We ALL need support in creating the biggest dreams in business and life.

But sometimes relying on just the support of your spouse, friends, co-workers, or family members doesn’t cut it.

There are those times when you absolutely need the support of a mentor, coach or consultant – especially if you’re starting or growing a business.

It’s essential to have someone who has traveled the path and can take you where you want to be, giving you the structure, support and accountability along the way.

This has been a critical step on my path. And ongoingly investing in my business and myself is essential to my success.

So I have a business mentor and coach, and I regularly receive training so that I can continually uplevel my skills as a professional coach and business owner.

Plus, I’m part of a weekly Mastermind group that holds me accountable.

Having a team of support around me helps me see my own blind spots and reveal unconscious beliefs that stop me.

My client Tom struggled for years on his own to integrate his 30-year career as a financial advisor with his longtime passion for teaching meditation and mindfulness.

Through our coaching together, he got crystal clear that his purpose is to bring forth BOTH aspects—the material and the spiritual—into his work.

As a result, Tom created the Mindful Money Institute, a nonprofit focused on helping money managers incorporate mindfulness and meditation to promote business growth and inner peace.

And, oh yes, our coaching also helped him get refocused on his business priorities, and he increased his revenue by 33%!

Bottom line: Take these 3 critical steps to create what YOU really want in your business and life. And please comment below!

These 3 daily actions can make or break your business (and your dreams)

These 3 daily actions can make or break your biz (and your dreams)

There’s a saying I love by W. Clement Stone: “Big doors swing on little hinges.”

When you apply this to your business, it’s the little, yet consistent actions and habits that swing open wide the doors of income and opportunity for you.

In Sanskrit, the word for “habit” is called samskara. (Thanks to my yoga teacher who shared this with me the other day.) When we cultivate a new positive habit or samskara, our lives truly do transform before our eyes.

So here are the 3 daily actions in the areas of money, marketing and mindset to grow your business, your bank account, and your impact on your clients and community.

These are my personal practices, so I wouldn’t highly recommend them if I haven’t already given them a test run and KNOW they work.

Focus on these three areas each and every workday, and I guarantee you will skyrocket your success:

1) Money: Track your numbers every single day to the penny.

Tracking the inflow and outflow of your money is an amazing practice that keeps you mindful of your money—and empowered to take the necessary action steps to increase what’s coming in and be conscious of what’s going out.

For many women, it can become all too easy to ignore our finances, or to go to the other extreme and be obsessive-compulsive about our numbers.

Action: Set a recurring appointment time on your calendar each day when you write down or use a spreadsheet to track everything that has come in that day and everything that has gone out. (I do my tracking everyday at 2:30pm.)

This time is also the perfect opportunity to express appreciation—another powerful daily practice—for the inflow and outflow of money, and the value and meaning that expression has for you!

Bonus Tip: Set a weekly money date for bill paying, and schedule it as a recurring appointment on your calendar. I have my weekly “money date” on Friday mornings.

2) Marketing: Spend a minimum of 30 minutes each and every day making outreach calls to potential clients.

This one simple action has made a HUGE difference in the growth of my business. Use this 30-minute block of time to make calls, send emails and follow up with former, current and prospective clients for setting appointments and booking NEW business, or taking steps toward your big dreams.

Bonus Tip: Use a timer or hourglass to keep you focused on the project at hand and minimize distractions that are rife for many entrepreneurs who work from home. Set a timer for 30 or 60 minutes when you’re doing some critical (yet easy-to-avoid) business-building activity such as outreach phone calls, updating your website or writing a blog post.

3) Mindset: Set aside time daily (30 minutes at minimum, 1 hour is best) for spiritual nourishment and renewal.

This is perhaps the most important action of them all, as it promotes a calm mind and a feeling of being centered and grounded throughout your day–something you definitely want to feel when you’re marketing your business or tracking your money!

This time can include a combination of personal introspection, quiet time, yoga, meditation, journaling, a contemplative walk in nature, gardening, mindful movement, reading or listening to inspirational material, or other activities that strengthen your inner wellbeing and help you feel peaceful.

I’m a morning person so I like to get up before my family does to have a dedicated hour-plus time for meditation, visioning, journaling and reading from a book that contributes to my spiritual and personal growth. I also read my 3-Year Life Vision Plan each morning while making coffee and doing standing stretches in the kitchen.

Bonus Tip: Choose the 1-3 nourishing activities that truly feed YOU (not the ones that others are doing or the ones you think you SHOULD do) and then stick with it. Again, the key is consistency. Put it in your calendar and just do it. No excuses. 🙂

Be patient with yourself as you’re installing these new healthy habits or samskaras into your life. Don’t give up—and, eventually, they will become part of your normal routine.

Plus, you’ll feel great knowing that you are not only doing something that takes care of yourself, but also benefits your family, your friends, your clients, your community, and your bank account!

Leave a comment below and let me know how these tips have helped you!