A Virtual Workshop to
Create Your Client-Attracting
Signature Talk

October 27 & 28



WHAT IS Speak, Shine, Sell?

SPEAK, SHINE, SELL is an online transformative workshop over 2 days that gives you the tools and strategies to easily grow your list and attract your dream clients.

You will create, step-by-step, your signature presentation—or uplevel the one you already have–so that you get your inspiring message out to your perfect audience AND grow your client base and revenue each time you speak!

3 Reasons Why You Need to
Speak Consistently in Your Business

1. Speaking is the #1 Way to Grow Your Business.

​Speaking is, hands down, one of the best and fastest ways to grow your client base or fill your practice.

Because it’s much quicker to get your message out to a room full of your ideal clients vs. having one conversation at a time with them.

2. Speaking Positions You as an Expert.

​Speaking is also the fastest way to position yourself as an authority or expert in your field.

Because when you speak and deliver great content, you gain instant credibility—and visibility—in the eyes of your audience.

3. ​Speaking Creates a Genuine Connection with Your Audience.​

Why is this important? Because in a service-based business world, connection is currency. ​

​We choose to buy from someone not from our logical brains, but from the emotional center of our brains.

So, when you speak and share your story, you have the perfect opportunity to create​​ authentic emotional connection with your audience and inspire them into action!



Best Reason of All


Because you have a message to share that only YOU can deliver.

And your expertise, your inspiration, your story and unique perspective are here to make a difference in the lives of those you are meant to serve.

Think about it. Each time you speak and share your message you are helping your audience members get closer to solving their urgent problems, ending their suffering or even saving their life!

You Will


  • Your rockin’ client-attracting signature talk DONE – so that you can get out there and speak, inspire your audience AND generate new clients!
  • A proven strategy to make every presentation a money-making opportunity without being salesy.
  • A simple formula to create a compelling title for your talk—THE key to attracting your ideal  clients to your presentation!
  • How to channel nervous energy into confidence.
  • Valuable tips on commanding the stage when you speak… and MORE!


Reserve Your Seat Right Away to
Ensure Your Spot

Investment: $244


Event Details





Previous Attendees

Sirena Pellarollo

“Speak, Shine, Sell was a breakthrough experience for me. At my next speaking engagement, I was able to easily gather 45 new leads–3 of whom have already become clients! Amazing guidance. Thank you, Rebecca!”

Sirena Pellarollo
Holistic Healer

Christina Hills

“I loved Rebecca’s ‘Speak Shine Sell’ workshop! It helped me get clarity and focus for my next presentation and take the content to the next level. This is the second workshop I’ve participated in with Rebecca, and she always makes the experience fun and engaging, while providing practical marketing tips and strategies to help me in my business. Thank you again, Rebecca!”

Christina Hills
Founder, Website Creation Workshop

Jobie Summer

“Rebecca is an organized, engaging, fun and entertaining workshop leader. Wow, was I impressed with her Speak, Shine, Sell workshop! I truly did walk away from the day with a solid draft of my next presentation as well as skills to develop not only an educational presentation, but one that will help me enroll new clients. The participants all really loved her, and she is definitely the “go to” expert on how to create an effective client-attracting signature talk. Thank you, Rebecca!”

Jobie Summer
Communication Expert

Angeline Hart

“Speak, Shine, Sell was amazing! I paid a LOT of money to another famous coach to learn how to create a signature talk, but ended up confused. Rebecca’s process was so clear and easy. I literally wrote a GREAT signature talk in one day.”

Angeline Hart
Relationship Coach

Tracie Hasse

“Speak, Shine, Sell was a value-packed, fun and empowering roadmap for creating my next talk. So grateful for Rebecca’s passion, commitment and inspiration to live the life of your dreams!”

Tracie Hasse
LinkedIn Strategist


Rebecca Massoud, creator of Speak, Shine, Sell, is an award-winning marketing expert and speaker coach.

Rebecca is known for guiding women entrepreneurs to craft a hot client-attracting signature talk and deliver it with a radiant stage presence, resulting in her clients doubling and tripling their income and impact.

Because many women hold back their voice, stay invisible and, as a result, don’t make the money they desire and deserve (something Rebecca struggled with for years), she has made it her mission to guide female business owners to step into their own spotlight, claim their worth, and be highly visible, client-attracting leaders.

Big-vision marketing and soul-inspired branding has been Rebecca’s passion for more than 25 years. For two decades, she worked in various marketing leadership roles in high tech, higher ed, nonprofits, and startups. She served as Marketing Director for The Shift Network, a global pioneer in delivering online courses with top transformative leaders, as well as Director of Marketing for Presidio Graduate School in San Francisco, where she helped launch one of the world’s first MBA programs in sustainability.

Rebecca is a Master Certified Money, Marketing & Soul Coach through the International Association of Women in Coaching, and a Certified Dreambuilder Life Coach through the Life Mastery Institute.

More Praise


Tziporah Kingsbury

“I highly recommend this workshop! Rebecca is my rock star business mentor, and she has empowered me to take my nearly 2 decades of work and experience and organize it, dial it in and show up being able to inspire my audience in new ways.

The challenge for me was not in speaking, or in having the material, it was organizing all of it in a way that really worked!

There is a formula and a beautiful articulate order to a signature talk that is invaluable to have if you want to inspire your audience as well as make an offer from the stage.”

Tziporah Kingsbury
Founder, Soulful Relating Institute


“Speak, Shine, Sell was enlightening! Creating a signature talk was something that seemed so overwhelming before. Rebecca gave a great formula for a winning talk!”

Chris Howard
Life Coach

Bouteina Hassani

“Rebecca is a fabulous mentor! The Speak, Shine, Sell workshop was such an eye opener for me on how to market yourself without sounding like a car salesman and how to turn your presentation into a money-making source while having fun. Plus, I learned how to consistently channel your passion to get more clients and keep them… and many more priceless tools and advice. Come and see for yourself!”

Bouteina Hassani
Interior Decorator/CEO, Mor Rocking Interiors

Megan Gilbert

“Speak, Shine, Sell was fantastic! It gave me the momentum and clarity I needed to move my business forward, and I came away with actionable steps I can implement.”

Megan Gilbert
Photographer, Soulful Elite Founder

Jaki Sabourin

“I just wrapped up a wonderful workshop ‘Speak, Shine, Sell’ presented by Rebecca Massoud. I got a ton of great material and met some amazing people. Rebecca is a gifted speaker and coach. I highly recommend her programs!!”

Jaki Sabourin
Love & Dating Expert

Margarita Mazaracki

“Speak, Shine, Sell was very inspirational. Rebecca is so engaging and brings the best out of each participant. I learned that I can create a powerful presentation by following her simple steps. She shines through the whole workshop. Thank you, Rebecca—a true joy to be here today!”

Margarita Mazaracki
Personal Chef


Reserve Your Seat Right Away to
Ensure Your Spot

Investment: $244


Join my virtual community & receive my FREE SOULFUL SIGNATURE TALK TEMPLATE
to attract your ideal clients and grow your tribe as my thank you.

Website Optin (Automation)

Happy Love Day to you 💕
The best Christmas gift of all ✨💛💫
The best work buddy 💛✨🐶
Happy 15, my love ✨💖✨

#weddinganniversary #15yearsmarried #lemasprovencal #thankful #grateful #blessed
Salut de Paris 🇫🇷
Loved my interview with the incredible @jennyharkleroad of Balanced YOU. Jenny shared about her dramatic story that led to a complete turnaround in her life and healing from crippling back pain, addiction and marital discord.

To listen in, click on the link in my profile 👉
I’m so proud of my mom Nancy. At 92, she finished writing her life story and gave all us kids copies of her book at Christmas. She does not hold back in telling her story—and is achingly transparent as she shares about heartbreak, disappointments and rejection, plus bouts of addiction and depression. She is an overcomer, and of course shares about her deep faith and the many moments of joy and happiness. 

Her book serves as a talisman of sorts that is spurring me on in my writing retreat this week. Thank you and I love you so much, Momma joon! 

#happymothersday #motherlove #writingretreat
Money. Justice. Spirituality. Big topics! My dear friend @the.money.wisdom.coach Susan Shloss is passionate about the intersection of these themes, and, lucky me, I got to interview her recently on my radio show. 
 ✨Listen in to our 30-min conversation by clicking the link in my bio. ✨

#soulfulbusiness #womenentrepreneurs #spiritualentrepreneurs #justice #abundance
Spring Break 2022. Feeling so much gratitude for these majestic moments in life ✨
“Every cell is a masterpiece in divinity.” 

My favorite quote shared by a scientist and compassion expert at the fabulous TEDxSanDiego event on Sunday. 

Incredible speakers including Holocaust survivor Dr Edith Eger and a Zen Buddhist monk, Taiko drumming, spoken-word poetry, and a ukulele master who had us all singing “Bohemian Rhapsody.” 

Thank you #tedxsandiego for an amazing day! 

#tedxtalks #tedxspeakercoach #tedtalks #sandiego
Happy Spring Equinox, Happy Persian New Year 🌷This is one of my favorite times of the year where we honor Nowruz, the Persian New Year, by creating a traditional decorative table called a Haft-Seen. 

Haft means Seven in Farsi and this year our 7 items include:

- Sabzeh (wheatgrass) for rebirth 
- Senjed (dried fruit) for love 
- Seer (garlic) for medicine 
- Seeb (apple) for beauty & health 
- Serkeh (vinegar) for age & patience 
- Sonbol (hyacinth) for the coming of spring 
- Sekkeh (coins) for wealth & prosperity

Plus, we have a book of poetry by Hafez, candles for light, sweet treats to invite in more goodness, plus eggs, birds and “swimming fish” to welcome the new year. 

#happyspring #nowruzmobarak #persiannewyear #springequinox #beauty #balance #light #thankful #grateful #blessed
Happy International Women’s Day! I’m grateful for these amazing women in my life, plus many more. Celebrating women everywhere and the feminine in all its beautiful forms ✨💛✨

#internationalwomensday #womenentrepreneurs #womenempowerment #womensupportingwomen #womenshistorymonth #soulfulspeaking
May you feel the boundless love of the Universe today and everyday 💖
My awesome TEDx speaker client @bonnielowkramen (upper right) just nailed her talk—“The Real Reasons People Quit”—at @tedxrutgerscamden! Bravo, Bonnie! 👏👏👏

#tedxtalks #tedxspeakercoach #tedtalks #speakercoach #womenempoweringwomen #brandnewending #greatresignation
Happy Lunar New Year! 🎉Super excited about this new Year of the Tiger 🐯 and its Yang energy of courage, confidence and forward movement.

Today is also Imbolc, a Gaelic tradition that marks the halfway point between winter solstice and spring equinox. 

I am loving this fresh energy of rebirth and renewal and feel like in some ways my year is just starting. 

Sending love, peace & prosperity your way! ✨💛✨
Ski buddies ⛷
Happy 2022 to you ✨ May this new year bring you the gifts of inner peace, personal fulfillment, abundance in many forms, and self-compassion, which can’t help but ripple out to all. 

Sending much love to you all on this day, a new beginning ✨💛✨
Happy holidays here with my sweet momma ✨
Proud to share my SUE Talk recording. See the link in my bio to watch. 

#suetalks #publicspeaking #speakercoach #findyourfierce #womenempoweringwomen  #soulfulbusiness #womenentrepreneurs
My clients rocked it last night with their SUE Talks! Way to go @carolynnbottino and @mjresto with sharing your empowering messages 👏👏👏

#suetalks #speakercoach #publicspeaking #womenempoweringwomen #tedstyletalk #soulfulspeaking
It’s official! I’m thrilled to support the amazing @tedxrutgerscamden team and the incredible lineup of speakers as a TEDx speaker coach. 

#tedxtalks #speakercoach #tedx #ideasworthspreading #tedxspeakercoach #tedxrutgerscamden #brandnewending
Day 1 of my 25th Speak Shine Sell Workshop is a wrap 🎉  I am really loving the intimacy and connection of this small group. These awesome women entrepreneurs are making great progress on their signature talks. And I can’t wait to see what they create in Day 2 tomorrow! 

#speakercoach #signaturetalk #soulfulbusiness #authenticmarketing #publicspeaking #womenentrepreneurs #womensupportingwomen #speakshinesell
Amazing things happen when women gather to create and start to give voice to their gifts, their passion, their vision and their brilliance.⠀
That is exactly what is happening this week at my Speak Shine Sell Workshop.⠀
Incredible female entrepreneurs are gathering on Zoom to craft or refine their signature talks, so they can reach many more ideal clients on live and virtual stages, and amplify their income and impact.⠀
This will be my 25th Speak Speak Sell Workshop.⠀
Yes, you read that right. #25! 🎉 (Photo above is a throwback from 2018.)⠀
After this one, I'm being guided to pause on offering this workshop for awhile.⠀
So if you've been thinking about attending Speak Shine Sell, I urge you to join us now!⠀
Here are a few success stories of clients who have attended Speak Shine Sell and/or I've worked with them privately on their signature talk:⠀
Two of my clients have now been selected to give a SUE Talk (a TED-style talk like the one I did recently) this December in Orange County!⠀
One client recently gave a presentation at Greenbuild, the largest conference for green building professionals worldwide, and then promptly booked two more speaking gigs from the contacts she made there.⠀
One of my Soulful Speakers Club members (and former private client) just launched her first ever, SOLD OUT group program--that was birthed out of developing her signature talk.⠀
Another Speak Shine Sell attendee and private client doubled (and then tripled!) her income after creating her signature talk and delivering it 1-2 times per month consistently.⠀
And a Speak Shine Sell attendee after attending the workshop gave a keynote the very next week and booked 3 new clients right away!⠀
Speak Shine Sell is perfect for you if you're a female coach, consultant, healer, leader or small business owner who has a deep desire to share an inspiring, soulful message--AND attract many more amazing clients to your business.⠀
You will create, from start to finish, a solid draft of your signature talk--or uplevel the one you already have--so that you are ready to get on virtual & live stages & bring in more money to your business!⠀
Click link in bio to register.
A signature talk is one of the best ways to attract your perfect clients.⠀
Having a signature talk and then delivering it in front of groups is exactly how I was able to quickly start and grow my business 9 years ago.⠀
My very first clients came from giving a workshop in my chiropractor’s waiting room, leading a roundtable at a women’s conference, and speaking at the Optimist Club.⠀
Having a soulful signature talk ready to go prepares you for the vast speaking opportunities that are available at in-person events (yes, they’re back!) and online.⠀
Get ready, because many event organizers and groups are looking for experts just like YOU to fill their speaking spots and inspire their audience members.⠀
What’s really cool is that once you create your signature talk–or evolve it to the next level–you can use it so MANY ways!⠀
Here are 13 ways my clients and I are getting visible and attracting amazing new clients with our signature talks:⠀
1) Webinar or online workshop⠀
2) Podcast/radio interview⠀
3) Online global summit⠀
4) Conference breakout presenter or keynote⠀
5) Business networking event⠀
6) TEDx or TED-style talk⠀
7) Facebook Live or post in private FB group⠀
8) Instagram post⠀
9) LinkedIn article⠀
10) Youtube video⠀
11) Blog post or email to list⠀
12) “What do you do?” statement⠀
13) Framework for book⠀
One of my clients recently spoke at the Greenbuild International Conference and is using her presentation as a framework for a forthcoming book.⠀
Another client gave the keynote at a global wellness event, and another is speaking to a realtors group and recording videos for her new group coaching program. ⠀
And my signature talk served as the perfect foundation for my recent TED-style SUE Talk!⠀
I’d love to support you in crafting your signature talk or fine-tuning your message at my upcoming Speak Shine Sell Workshop.⠀
We’ll work top to bottom on your talk, and you’ll craft your story, flesh out your content and create a compelling call to action. Or you can take what you already have and evolve it to the next level.⠀
Click the link in my bio for details!
Amidst all the flurry of my SUE Talk, I've been meaning to let you know I'm teaching my Speak Shine Sell Workshop next week, October 28 & 29, so that you can craft YOUR signature talk! 

I've now coached hundreds of women entrepreneurs on how to use speaking to get visible & attract amazing new clients. It starts with having a signature talk that genuinely expresses who YOU are--and meets an urgent need of your ideal clients. 

I hope you can join me! Oct 28 & 29 (2 half-days) on Zoom. 😍

👉See link in my bio

Thank you to @thedanamagnus of @mktgbrand for the awesome video, too! 

#womenspeakers #speakercoach #publicspeaking #soulfulbusiness #signaturetalk #speakshinesell #transformation #clientattraction #soulfulspeaking
Preparing for my SUE Talk next week has been an amazing experience so far and has come with a few insights:

1) The value of support - Receiving coaching for my talk has made the experience so much more FUN and far less nerve-wracking than if I was doing it on my own. And wise input from others has helped me create a more compelling talk!

2) Every word counts - Distilling my message down to 10 minutes has been a challenge. And it’s helped me clarify the essence of what I'm truly here to share and realize that fewer words can still have enormous impact. 

3) Public speaking still brings me to my edge - I'll be sharing a story that I've never publicly shared before in my upcoming talk, and what an opportunity this process has been to let go of more anxiety, self-doubt and worry about what others will think. 

I can honestly say I'm truly grateful for my “stuff” coming up, so I can consciously release it. 

Thank you for your loving support and being on this journey with me! 💛

#suetalks #womenspeakers #womenempoweringwomen #soulfulbusiness #womenentrepreneurs #publicspeaking #signaturetalk #soulfulspeaking #speakshinesell
This girl is on FIRRRRRRRE! What a journey this has been as I prepare to be one of six presenters for SUE Talks in San Diego next week. The theme is Find Your Fierce, and my TED-style talk title is “3 Dares and a Truth.” 

I’d love your support! Join me LIVE in person or via livestream on Oct. 12th for one incredible evening of bold, passionate and inspiring talks. 😍

#suetalks #publicspeaking #womenempoweringwomen 
#soulfulspeaking #publicspeaking #womenentrepreneurs #soulfulbusiness
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