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The Soul of Your BrandCreate Your Client-Captivating Brand 
(from the Inside-Out)
In This Live Virtual Workshop

With Award-Winning Marketing Mentor
Rebecca Massoud

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Monday, December 18
12 Noon – 4:30pm PST

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What is the Soul of Your Brand?
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The Soul of Your Brand is a live virtual workshop that empowers you to claim who you really are at the core and express your special brand of magic in a way that your ideal clients get.

Using the power of brand archetypes, this workshop gives you the confidence to stand in your SOUL POWER and communicate in a clear way how what you do is DIFFERENT than anyone else in your space, so that your ideal clients are compelled to say “YES! I want to work with you.”

Why another branding workshop?

So many heart-centered entrepreneurs, just like you, struggle with having a clear, consistent message that speaks to the hearts and minds of their ideal clients.

They struggle to confidently convey who they are and how their solution helps solve their ideal clients’ most urgent problems—in specific, grounded and practical language that ALSO feels amazing and aligned on the inside.
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Rebecca Massoud
CEO, SHINE

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That’s Where the Power of Brand Archetypes Come in! That’s Where the Power of Brand Archetypes Come in!

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An archetype is a universal character that lives within the collective unconscious of people all over the world.

When you think of Sophia Loren, you think “romantic.” When you think of Luke Skywalker and Princess Leia, you think “heroes” and “explorers.”

Mother Teresa evokes the “humanitarian,” while Lady Gaga has “maverick” written all over her.

Brand Archetypes Cards

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Your Brand Archetype
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So you gain even more confidence, appreciation and understanding about yourself than ever before.

Archetypes provide a structured, easy-to-use method for creating meaning, emotion and connection with your ideal clients, in a way that is authentic to you.

What this means is that when you brand your business with the power of archetypes, you make your marketing easier and exciting because you’ll be able to clearly communicate who you are and what you’re all about to your audience.
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How This Workshop Will Benefit You… How This Workshop Will Benefit You…

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  • Leave the workshop with a complete “Soul of Your Brand Guide” and YOU feeling clear, aligned  and amazing about your brand—to give you focus for growing your business in a way that is most  authentic to YOU.
  • Create an authentic brand promise for your business that attracts your ideal clients and gives  you the confidence to convey your unique gifts
  • Discover how to use your Brand Archetypes to stand out, be seen for who you really are, and  amplify your magnetic presence as a business owner, speaker, and leader.
  • Clarify your unique brilliance and use it as a powerful catalyst for focusing your expertise on  your most profitable actions.
  • Identify the key brand “touch points” you’re committed to taking to the next level—such as your  website, signature talk, marketing materials, or social media–so that each of these potential  client touch points clearly communicate your brand’s essence.

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Workshop Value:

Space is Limited!
Reserve Your Spot Right Away.

Only $147

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Monday, December 18
12 Noon – 4:30pm PST

Location:
Live Video via Zoom

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What Previous Attendees Say

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“In The Soul of Your Brand, Rebecca’s expertise shines direct light on how to brand your business and anchor in your brilliance to attract your perfect client niche. It is brilliant! I would gift this class to everyone I know who is starting a business or wants to discover the core essence of the business they already have”

Colleen Ericson
Owner, Nevada City Floating Radiance
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“Before your ‘Shine Your Brilliance’ branding workshop, I was confused, stuck and felt like I didn’t know what I should be focusing on with my business moving forward, even though I’ve had a successful business in the past. The workshop was a catalyst for me to delve further into my brand personality, and I got really clear on what I uniquely offer to the world.

It gave me permission to own my unique gifts. Now, I’m in the process of overhauling my website and developing the messaging to reflect my new Brand Wheel. I’m excited by the direction. I feel re-invigorated and focused and can’t wait to share with you my future successes. Thank you for midwifing this process for me!

Arden Reece
Color Expert & Soul Mentor
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“The Soul of Your Brand Workshop is of HUGE value! In less than 24 hours I’ve been inspired to take new actions toward representing my business being aligned with Spirit and ‘On-Brand!’ I feel more confident in the specialness of what I offer, and my passion for business and serving my clients has been reignited.

Serena Jenichs
Hair Stylist
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“I was struggling to express the bigger picture of my business in a cohesive way before Rebecca’s ”Stand Out and Shine’ workshop. I now have a clear expression of my business vision and promise since taking her workshop and, as a result, I have created a wonderful new video that is attracting my ideal clients.

Ana Nieto
Transformational Health Coach
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It was an amazing value, and I took away so much from your seamless system. It’s not often that you walk away feeling complete and getting exactly what you came for in most workshops today. Thank you for the opportunity to Shine!”

Valerie Sorrentino
Life Energy Coach
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“Your workshop was very powerful! It helped me access my confidence to recognize and celebrate the value I bring to my clients. I’m now inspired to wake up each morning ready to get into action, get things done and produce tangible results for my business. And I’m giving myself permission to be a confident, courageous and financially successful business woman!

Diocelina Smith
Financial & Insurance Representative
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About Your Workshop Leader About Your Workshop Leader

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Rebecca MassoudMarketing mentor Rebecca Massoud is an Alchemist-Romantic with accents of Ruler, Artist and Innocent expressed in her brand.

Rebecca is passionate about coaching female entrepreneurs to attract their ideal clients through speaking and soul-inspired branding, so they can make an amazing income and impact with their gifts, without burnout or selling their soul.

With 25 years of marketing and branding experience, Rebecca is proud of her proven track record of amplifying the profits and passion of visionary, mission-driven entrepreneurs, companies and nonprofits.

As creator of the popular Speak, Shine, Sell Workshop, she is here to guide and inspire you to SHINE and dream big in your business and life!

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Workshop Value:

Space is Limited!
Reserve Your Spot Right Away.

Only $147

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 © 2017 Rebecca Massoud. All rights reserved.

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GET STARTED TODAY CREATING YOUR TALK!

Join my virtual community & receive my FREE SOULFUL SIGNATURE TALK TEMPLATE
to attract your ideal clients and grow your tribe as my thank you.

Website Optin (Automation)

The best work buddy 💛✨🐶
Happy 15, my love ✨💖✨

#weddinganniversary #15yearsmarried #lemasprovencal #thankful #grateful #blessed
Salut de Paris 🇫🇷
Loved my interview with the incredible @jennyharkleroad of Balanced YOU. Jenny shared about her dramatic story that led to a complete turnaround in her life and healing from crippling back pain, addiction and marital discord.

To listen in, click on the link in my profile 👉
I’m so proud of my mom Nancy. At 92, she finished writing her life story and gave all us kids copies of her book at Christmas. She does not hold back in telling her story—and is achingly transparent as she shares about heartbreak, disappointments and rejection, plus bouts of addiction and depression. She is an overcomer, and of course shares about her deep faith and the many moments of joy and happiness. 

Her book serves as a talisman of sorts that is spurring me on in my writing retreat this week. Thank you and I love you so much, Momma joon! 

#happymothersday #motherlove #writingretreat
Money. Justice. Spirituality. Big topics! My dear friend @the.money.wisdom.coach Susan Shloss is passionate about the intersection of these themes, and, lucky me, I got to interview her recently on my radio show. 
 ✨Listen in to our 30-min conversation by clicking the link in my bio. ✨

#soulfulbusiness #womenentrepreneurs #spiritualentrepreneurs #justice #abundance
Spring Break 2022. Feeling so much gratitude for these majestic moments in life ✨
“Every cell is a masterpiece in divinity.” 

My favorite quote shared by a scientist and compassion expert at the fabulous TEDxSanDiego event on Sunday. 

Incredible speakers including Holocaust survivor Dr Edith Eger and a Zen Buddhist monk, Taiko drumming, spoken-word poetry, and a ukulele master who had us all singing “Bohemian Rhapsody.” 

Thank you #tedxsandiego for an amazing day! 

#tedxtalks #tedxspeakercoach #tedtalks #sandiego
Happy Spring Equinox, Happy Persian New Year 🌷This is one of my favorite times of the year where we honor Nowruz, the Persian New Year, by creating a traditional decorative table called a Haft-Seen. 

Haft means Seven in Farsi and this year our 7 items include:

- Sabzeh (wheatgrass) for rebirth 
- Senjed (dried fruit) for love 
- Seer (garlic) for medicine 
- Seeb (apple) for beauty & health 
- Serkeh (vinegar) for age & patience 
- Sonbol (hyacinth) for the coming of spring 
- Sekkeh (coins) for wealth & prosperity

Plus, we have a book of poetry by Hafez, candles for light, sweet treats to invite in more goodness, plus eggs, birds and “swimming fish” to welcome the new year. 

#happyspring #nowruzmobarak #persiannewyear #springequinox #beauty #balance #light #thankful #grateful #blessed
Happy International Women’s Day! I’m grateful for these amazing women in my life, plus many more. Celebrating women everywhere and the feminine in all its beautiful forms ✨💛✨

#internationalwomensday #womenentrepreneurs #womenempowerment #womensupportingwomen #womenshistorymonth #soulfulspeaking
May you feel the boundless love of the Universe today and everyday 💖
My awesome TEDx speaker client @bonnielowkramen (upper right) just nailed her talk—“The Real Reasons People Quit”—at @tedxrutgerscamden! Bravo, Bonnie! 👏👏👏

#tedxtalks #tedxspeakercoach #tedtalks #speakercoach #womenempoweringwomen #brandnewending #greatresignation
Happy Lunar New Year! 🎉Super excited about this new Year of the Tiger 🐯 and its Yang energy of courage, confidence and forward movement.

Today is also Imbolc, a Gaelic tradition that marks the halfway point between winter solstice and spring equinox. 

I am loving this fresh energy of rebirth and renewal and feel like in some ways my year is just starting. 

Sending love, peace & prosperity your way! ✨💛✨
Ski buddies ⛷
Happy 2022 to you ✨ May this new year bring you the gifts of inner peace, personal fulfillment, abundance in many forms, and self-compassion, which can’t help but ripple out to all. 

Sending much love to you all on this day, a new beginning ✨💛✨
Happy holidays here with my sweet momma ✨
Proud to share my SUE Talk recording. See the link in my bio to watch. 

#suetalks #publicspeaking #speakercoach #findyourfierce #womenempoweringwomen  #soulfulbusiness #womenentrepreneurs
My clients rocked it last night with their SUE Talks! Way to go @carolynnbottino and @mjresto with sharing your empowering messages 👏👏👏

#suetalks #speakercoach #publicspeaking #womenempoweringwomen #tedstyletalk #soulfulspeaking
It’s official! I’m thrilled to support the amazing @tedxrutgerscamden team and the incredible lineup of speakers as a TEDx speaker coach. 

#tedxtalks #speakercoach #tedx #ideasworthspreading #tedxspeakercoach #tedxrutgerscamden #brandnewending
Day 1 of my 25th Speak Shine Sell Workshop is a wrap 🎉  I am really loving the intimacy and connection of this small group. These awesome women entrepreneurs are making great progress on their signature talks. And I can’t wait to see what they create in Day 2 tomorrow! 

#speakercoach #signaturetalk #soulfulbusiness #authenticmarketing #publicspeaking #womenentrepreneurs #womensupportingwomen #speakshinesell
Amazing things happen when women gather to create and start to give voice to their gifts, their passion, their vision and their brilliance.⠀
That is exactly what is happening this week at my Speak Shine Sell Workshop.⠀
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Incredible female entrepreneurs are gathering on Zoom to craft or refine their signature talks, so they can reach many more ideal clients on live and virtual stages, and amplify their income and impact.⠀
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This will be my 25th Speak Speak Sell Workshop.⠀
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Yes, you read that right. #25! 🎉 (Photo above is a throwback from 2018.)⠀
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After this one, I'm being guided to pause on offering this workshop for awhile.⠀
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So if you've been thinking about attending Speak Shine Sell, I urge you to join us now!⠀
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Here are a few success stories of clients who have attended Speak Shine Sell and/or I've worked with them privately on their signature talk:⠀
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Two of my clients have now been selected to give a SUE Talk (a TED-style talk like the one I did recently) this December in Orange County!⠀
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One client recently gave a presentation at Greenbuild, the largest conference for green building professionals worldwide, and then promptly booked two more speaking gigs from the contacts she made there.⠀
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One of my Soulful Speakers Club members (and former private client) just launched her first ever, SOLD OUT group program--that was birthed out of developing her signature talk.⠀
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Another Speak Shine Sell attendee and private client doubled (and then tripled!) her income after creating her signature talk and delivering it 1-2 times per month consistently.⠀
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And a Speak Shine Sell attendee after attending the workshop gave a keynote the very next week and booked 3 new clients right away!⠀
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Speak Shine Sell is perfect for you if you're a female coach, consultant, healer, leader or small business owner who has a deep desire to share an inspiring, soulful message--AND attract many more amazing clients to your business.⠀
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You will create, from start to finish, a solid draft of your signature talk--or uplevel the one you already have--so that you are ready to get on virtual & live stages & bring in more money to your business!⠀
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Click link in bio to register.
A signature talk is one of the best ways to attract your perfect clients.⠀
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Having a signature talk and then delivering it in front of groups is exactly how I was able to quickly start and grow my business 9 years ago.⠀
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My very first clients came from giving a workshop in my chiropractor’s waiting room, leading a roundtable at a women’s conference, and speaking at the Optimist Club.⠀
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Having a soulful signature talk ready to go prepares you for the vast speaking opportunities that are available at in-person events (yes, they’re back!) and online.⠀
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Get ready, because many event organizers and groups are looking for experts just like YOU to fill their speaking spots and inspire their audience members.⠀
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What’s really cool is that once you create your signature talk–or evolve it to the next level–you can use it so MANY ways!⠀
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Here are 13 ways my clients and I are getting visible and attracting amazing new clients with our signature talks:⠀
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1) Webinar or online workshop⠀
2) Podcast/radio interview⠀
3) Online global summit⠀
4) Conference breakout presenter or keynote⠀
5) Business networking event⠀
6) TEDx or TED-style talk⠀
7) Facebook Live or post in private FB group⠀
8) Instagram post⠀
9) LinkedIn article⠀
10) Youtube video⠀
11) Blog post or email to list⠀
12) “What do you do?” statement⠀
13) Framework for book⠀
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One of my clients recently spoke at the Greenbuild International Conference and is using her presentation as a framework for a forthcoming book.⠀
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Another client gave the keynote at a global wellness event, and another is speaking to a realtors group and recording videos for her new group coaching program. ⠀
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And my signature talk served as the perfect foundation for my recent TED-style SUE Talk!⠀
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I’d love to support you in crafting your signature talk or fine-tuning your message at my upcoming Speak Shine Sell Workshop.⠀
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We’ll work top to bottom on your talk, and you’ll craft your story, flesh out your content and create a compelling call to action. Or you can take what you already have and evolve it to the next level.⠀
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Click the link in my bio for details!
Amidst all the flurry of my SUE Talk, I've been meaning to let you know I'm teaching my Speak Shine Sell Workshop next week, October 28 & 29, so that you can craft YOUR signature talk! 

I've now coached hundreds of women entrepreneurs on how to use speaking to get visible & attract amazing new clients. It starts with having a signature talk that genuinely expresses who YOU are--and meets an urgent need of your ideal clients. 

I hope you can join me! Oct 28 & 29 (2 half-days) on Zoom. 😍

👉See link in my bio

Thank you to @thedanamagnus of @mktgbrand for the awesome video, too! 

#womenspeakers #speakercoach #publicspeaking #soulfulbusiness #signaturetalk #speakshinesell #transformation #clientattraction #soulfulspeaking
Preparing for my SUE Talk next week has been an amazing experience so far and has come with a few insights:

1) The value of support - Receiving coaching for my talk has made the experience so much more FUN and far less nerve-wracking than if I was doing it on my own. And wise input from others has helped me create a more compelling talk!

2) Every word counts - Distilling my message down to 10 minutes has been a challenge. And it’s helped me clarify the essence of what I'm truly here to share and realize that fewer words can still have enormous impact. 

3) Public speaking still brings me to my edge - I'll be sharing a story that I've never publicly shared before in my upcoming talk, and what an opportunity this process has been to let go of more anxiety, self-doubt and worry about what others will think. 

I can honestly say I'm truly grateful for my “stuff” coming up, so I can consciously release it. 

Thank you for your loving support and being on this journey with me! 💛

#suetalks #womenspeakers #womenempoweringwomen #soulfulbusiness #womenentrepreneurs #publicspeaking #signaturetalk #soulfulspeaking #speakshinesell
This girl is on FIRRRRRRRE! What a journey this has been as I prepare to be one of six presenters for SUE Talks in San Diego next week. The theme is Find Your Fierce, and my TED-style talk title is “3 Dares and a Truth.” 

I’d love your support! Join me LIVE in person or via livestream on Oct. 12th for one incredible evening of bold, passionate and inspiring talks. 😍

 
#suetalks #publicspeaking #womenempoweringwomen 
#soulfulspeaking #publicspeaking #womenentrepreneurs #soulfulbusiness
This amazing guy. I have to stand on a rock now to be taller than him. One of life’s greatest gifts is becoming a mom. Happy National Son’s Day 💙(which was yesterday, btw) 

#nationalsonsday💙 #motherhood #mompreneurlife #thankfulgratefulblessed
Hey there! It’s been awhile since I’ve done one of those introductiony-type things here (truthfully, never). So I thought I’d give it a whirl since it seems like “the thing” to do here on this platform. :)
 
The truth is I’m pretty inconsistent with posting, even though I REALLY want to be consistent. (Consistency is KEY, they say… right?) I’m also told I have to have a social media strategy, branding photos and tons of content to post everyday, PLUS I need to be creating videos, reels and stories to keep you engaged! It all seems so overwhelming at times…
 
Yet. I feel the part that really wants to play the part, look good to you, and look like I really know what I’m doing! (Hence, my smart-looking branding photo that reminds me of when I worked in the corporate world all those years ago.)
 
And. Now I’m 53, have had my business for 9+ years and a lot more perspective. Truly, I’m here to show up as ME, trust myself, trust my timing, trust my WAY, and allow myself to be guided from within. 

I’m a Soulful Speaker Coach and Creator of the popular Speak Shine Sell Workshop to craft your client-attracting signature talk. (There’s one coming up October 28 & 29, btw.)

Women entrepreneurs hire me when they are tired of hiding out or holding back their voice—and long to be fully expressed with their true gifts and message. My clients courageously step into the spotlight with a soulful signature talk (I help them create this) and attract their ideal clients with ease (I help with this, too), as they unapologetically say YES to being seen, heard and highly visible.
 
That’s the cut & paste version :)

And to round out the picture, here’s what a few clients have shared with me recently:
 
Continued in comments below…