What does LOVE have to do with marketing your business?
Everything, I believe.
Because if you’re doing marketing begrudgingly, skipping over key marketing channels, not doing enough marketing, or avoiding promoting yourself altogether, then you’re missing out on serving your clients with your gifts and growing your business to the next level!
So, with the eyes of love, let’s take a look at your marketing and see how you can fall in love with this essential building block to making a big income and an even bigger impact!
1) Start with a mindset shift: see marketing as an act of service.
You might think of marketing as being icky, hard and a necessary evil that you HAVE to do, or do very little of it so that you don’t come across as salesy or overly-promoting yourself.
The truth is: when you come from generosity–educating with tips and resources and letting your audience know how they can take it further with you–marketing is an act of service.
The key is to share freely your inspiring tips, strategies and offer–without attachment to someone saying “yes” or buying from you.
Say to yourself the next time you go to call your next prospective client, write a blog article, promote your next event on social media, or create a video: This is an act of service. I’m passionately committed to what I offer, and I’m not attached to whether they say “yes” or “no.”
2) Simplify your marketing.
So many entrepreneurs I talk to are overwhelmed with ALL the ways you can market your business.
We hear the expert calls: LinkedIn! Facebook Ads! Speaking! Webinars! SEO! Referral-based marketing! Networking! Joint Ventures!
The truth is there’s no RIGHT way to market your business.
All of these strategies work in various degrees, depending on your personality, your target market, your business type, and what stage of growth you’re in.
So to not fall into the overwhelm-trap, discover what are the 1-3 ways you LOVE to market your business.
What feels light and natural to you? Is it speaking and networking? Is it social media and online marketing? Or some other combination?
Then, FOCUS on mastering these 1-3 areas FIRST before you move on to the next strategy.
Bonus Tip: Be sure to get support for the marketing strategies you want to master. Don’t go into avoidance just because you don’t know HOW to do something.
For example, I recently realized I had been avoiding important aspects of social media as a way to grow my business. I had the perfect excuse of “not having enough time.” Now, I’ve made a decision to get support in this area. What a relief that I don’t have to know HOW or figure it all out on my own!
3) Start a Daily Marketing Love practice.
Most entrepreneurs I meet don’t do nearly enough marketing in their business.
If you tend to full into that category or want to up your game, I recommend a Daily Marketing Love practice.
Start with scheduling at least 30 minutes in your calendar everyday for taking inspired marketing action. Go ahead and block this time out in your calendar right now.
Then, set a timer for 30 minutes to keep you on track and distraction-free. If your mind or your fingers start to do other things (like how many times do you lose track of time on social media? I’m totally busted on that one!), remind yourself to come back and focus on your marketing.
Use this time to connect. Make calls to prospective/former/current clients, follow up with emails, and reach out to group leaders to inquire about speaking opportunities. Or connect with your online audience, whether that’s creating your new online course or webinar.
Happy marketing… with love!
P.S. If you’re looking for marketing support (plus, judgment-free kick-in-the-pants) to grow your income and impact this year, I’d love to talk to you. Just click here, and we can set up a no-pressure chat to see if we’re a fit to work together.
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