Fall in love with your marketing

What does LOVE have to do with marketing your business?

Everything, I believe.

Because if you’re doing marketing begrudgingly, skipping over key marketing channels, not doing enough marketing, or avoiding promoting yourself altogether, then you’re missing out on serving your clients with your gifts and growing your business to the next level!

So, with the eyes of love, let’s take a look at your marketing and see how you can fall in love with this essential building block to making a big income and an even bigger impact!

1) Start with a mindset shift: see marketing as an act of service.

You might think of marketing as being icky, hard and a necessary evil that you HAVE to do, or do very little of it so that you don’t come across as salesy or overly-promoting yourself.

The truth is: when you come from generosity–educating with tips and resources and letting your audience know how they can take it further with you–marketing is an act of service.

The key is to share freely your inspiring tips, strategies and offer–without attachment to someone saying “yes” or buying from you.

Say to yourself the next time you go to call your next prospective client, write a blog article, promote your next event on social media, or create a video: This is an act of service. I’m passionately committed to what I offer, and I’m not attached to whether they say “yes” or “no.”

2) Simplify your marketing.

So many entrepreneurs I talk to are overwhelmed with ALL the ways you can market your business.

We hear the expert calls: LinkedIn! Facebook Ads! Speaking! Webinars! SEO! Referral-based marketing! Networking! Joint Ventures!

The truth is there’s no RIGHT way to market your business.

All of these strategies work in various degrees, depending on your personality, your target market, your business type, and what stage of growth you’re in.

So to not fall into the overwhelm-trap, discover what are the 1-3 ways you LOVE to market your business.

What feels light and natural to you? Is it speaking and networking? Is it social media and online marketing? Or some other combination?

Then, FOCUS on mastering these 1-3 areas FIRST before you move on to the next strategy.

Bonus Tip: Be sure to get support for the marketing strategies you want to master. Don’t go into avoidance just because you don’t know HOW to do something.

For example, I recently realized I had been avoiding important aspects of social media as a way to grow my business. I had the perfect excuse of “not having enough time.” Now, I’ve made a decision to get support in this area. What a relief that I don’t have to know HOW or figure it all out on my own!

3) Start a Daily Marketing Love practice.

Most entrepreneurs I meet don’t do nearly enough marketing in their business.

If you tend to full into that category or want to up your game, I recommend a Daily Marketing Love practice.

Start with scheduling at least 30 minutes in your calendar everyday for taking inspired marketing action. Go ahead and block this time out in your calendar right now.

Then, set a timer for 30 minutes to keep you on track and distraction-free. If your mind or your fingers start to do other things (like how many times do you lose track of time on social media? I’m totally busted on that one!), remind yourself to come back and focus on your marketing.

Use this time to connect. Make calls to prospective/former/current clients, follow up with emails, and reach out to group leaders to inquire about speaking opportunities. Or connect with your online audience, whether that’s creating your new online course or webinar.

Happy marketing… with love!

XOXO,
Rebecca

P.S. If you’re looking for marketing support (plus, judgment-free kick-in-the-pants) to grow your income and impact this year, I’d love to talk to you. Just click here, and we can set up a no-pressure chat to see if we’re a fit to work together.

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
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I’m not really a pearls kind of girl, but I thought it fitting to pull out my grandmother’s pearls today and wear in honor of our first female Vice President and in celebration of a new era of unity, peace, democracy and dignity for our country.  #inaugurationday #finally #presidentbiden #vicepresidentharris #pearlnecklace #firstfemalevicepresident #unity #peace #dignity #democracy #light #shine #godblessamerica
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Thank you, Vanessa Wilde, for attending my Speak Shine Sell Workshop this year and sharing such an awesome review! 💛⁠
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Speak Shine Sell is back for 2021! Craft your client-attracting, soulful signature talk to reach many more of your ideal clients at my upcoming workshop. Get the early-bird special this month and save $100. Sign up with the link in my bio. ⁠
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Happily hanging around this weekend with no plans except getting a Christmas tree with my guys. What are you doing this weekend that lights you up? ✨
Yes, YOU, beautiful soul! ✨💛✨  Such incredible wisdom, depth and truth in Eckhart Tolle’s The Power of Now. I’m enjoying savoring this divinely-inspired book and intend to share more of my favorite quotes here with you. ✨  #powerofnow #eckharttollequotes #spiritualawakening #soulfulspeaking #soulfulbusiness #spiritinbusiness #speakercoach #spiritualcoach #divinepurpose #womensupportingwomen #womenempowerment #womeninbusiness #femaleentrepreneur
Some say it's Black Friday, but it's also the National Day of Listening. So listen deeply, before you speak and share your message. 𝑳𝒊𝒔𝒕𝒆𝒏 to what your clients are saying they want. Listen to what they are struggling with. Listen to their exact words--and use them in your signature talk and marketing. And listen deeply to the whispers and nudges of your own soul and how it wants to be expressed.⁠
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#DayOfListening #soulpreneur #spiritualbusiness #speakshinesell #speakercoach #selfempowerment #supportsmallbusiness #sandiego #marketingcoach #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
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🍁 From my heart to yours, 𝑯𝒂𝒑𝒑𝒚 𝑻𝒉𝒂𝒏𝒌𝒔𝒈𝒊𝒗𝒊𝒏𝒈 🍁⁠
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Today, the day before Thanksgiving, happens to be Entrepreneurs Day! I have LOVED being an entrepreneur these past 8 years and feel so grateful to have this business that I have nurtured from the ground up. It's felt like a rollercoaster at times. I've had to move through many fears, much resistance and shaky confidence at times. At the heart of it all, though, I feel enormously blessed and grateful for what I've created so far with much seen and unseen support, and I feel simultaneously excited and at peace with what the future will bring. I am thankful to be an Entrepreneur! From my heart to yours, I'm wishing you a wonderful Thanksgiving.⁠
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#EntrepreneursDay #speakshinesell #speakercoach #selfempowerment #supportsmallbusiness #sandiego #spiritualcoach #soulfulbusiness #consciousbusiness #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded⁠
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What does it take to lead a world that works for you—and everyone else on this gorgeous planet? Check out my latest podcast with intuitive business strategist @priscillastephan where we dive into this question and what it really means to lead from your soul.  https://connectedwomenofinfluence.com/how-to-lead-from-your-soul/
👋🏻 Hello you! Your signature talk is at the heart of your marketing. It's the perfect way to introduce yourself to a new audience, share your story, give your best wisdom and tips, and then offer them a next step with you.⁠
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#WorldHelloDay #speakshinesell #soulpreneur #spiritualbusiness #speakshinesell #speakercoach #selfempowerment #supportsmallbusiness #sandiego #marketingcoach #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
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Happy Friday, Beautiful Souls... heading to the beach early today for friendship and nourishment. How are you nourishing yourself this weekend?
Just back from a 3-day book writing retreat and 23,000 words later I have an awesomely sucky first draft 😊  #bookwriting #morrobay #morrorock #soulfulspeaking #powerfulfemininevoice #speakercoach #spiritualcoach #retreat #divineauthorwithin #womensupportingwomen #womeninbusiness #womenownedbusiness #womeninspiringwomen #femaleempowerment #femaleentrepreneur
𝙏𝙝𝙞𝙨 𝙞𝙨 𝙢𝙮 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙩𝙤 𝙮𝙤𝙪 𝙩𝙤𝙙𝙖𝙮 👇🏼⁠
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✨ As a leader of your tribe, you are not alone. Anytime you can call upon the souls here who love you and are here for you unconditionally. They may be your Facebook friends, Instagram followers, in your networking groups or on your mailing list. Or not--or not yet.⁠
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✨ Send out invisible beams of light to them and energetically let them know you are willing to become even more visible to them; and in particular, you are willing to RECEIVE their support as a leader. Group energy is powerful and can lift us when we most need it.⁠
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✨ Then, of course, keep doing the outer work to connect with your people--through speaking, emails, social media, videos. Keep stepping out, despite the self-doubt and worry, to make your message known and visible.⁠
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✨ And keep willing to shine, like Venus in the early morning sky. We need YOU. Your voice, your story, your unique brand, your perspective and your energy are important and matter tremendously.⁠
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#WKD #speakshinesell #speakercoach #spiritualcoach #soulfulbusiness #soulfulspeaking #selfempowerment #supportsmallbusiness #sandiego #spiritinbusiness #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
#southerncalifornia #supportsmallbusinesses #marketingstrategy #southerncaliforniabusiness #mindset #personalgrowth #bekind
𝙒𝙝𝙖𝙩 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙤𝙛 "𝙘𝙝𝙞𝙘𝙠𝙚𝙣 𝙨𝙤𝙪𝙥 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙨𝙤𝙪𝙡"?  From yoga, boogieboarding and walking on the beach with my love, to working with clients on their signature talks and leading my group of soulful speakers, these are a few of my favorite things that fuel my soul and give me purpose.  #chickensoupforthesoul #speakshinesell #speakercoach #spiritualcoach #soulfulbusiness #soulfulspeaking #selfempowerment #supportsmallbusiness #sandiego #spiritinbusiness #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded #southerncalifornia #supportsmallbusinesses #marketingstrategy #southerncaliforniabusiness #mindset #personalgrowth
It's hard to believe that it was just 8 months ago when I had my last live speaking gig in front of an audience of 50 people...  Since then I've had the pleasure of speaking on radio shows (including my own), podcasts, online interview series, online networking events, FB live events, and even a talent show! Plus, I've been leading my own virtual workshops and trainings for my soulful speaker community.  ✨ 𝗪𝗵𝗼 𝗮𝗺 𝗜? I'm Rebecca Massoud, a soulful speaker coach based in Southern California. My mission is to support you to use your powerful feminine voice to attract your next-level clients and create your most inspiring impact. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲:  1) I left my hometown of Dallas and moved to Northern California in 1994--without a job, without knowing anyone and about $1,500 to my name. I moved because I felt this deep calling (that I couldn't really explain to anyone) to meet my "soul family"--and, indeed, I met them and we are still best friends to this day.
2) I've been practicing yoga since 1992. Back then it wasn't very popular like it is now, especially in Dallas. In fact, my roommates from Nebraska made fun of me for doing yoga!
3) For more than a decade, I longed to be married to my life partner and have a child. After a string of relationships that didn't work out for various reasons, I finally met my soulmate husband on eHarmony when I was 37, and he was 45. We got married the next year and had our son (who turns 12 next week) the year after that.  What's something about you that not many people know? Share below. I'd love to hear! 💛  #forgetmenotday #speakshinesell #speakercoach #selfempowerment #supportsmallbusiness #sandiego #spiritualcoach #spiritualawakening #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded #mindset #personalgrowth #speakinggigs #soulfulspeaking #soulfulbusiness #mindsetcoach #southerncaliforniabusiness #behindthescenes #gettoknowme #funfacts #mindovermatter #mindset #newmindset
Celebrating this historic milestone for our country and for women everywhere... and that awesome white pantsuit! 🎉  #kamalaharris #bidenharris2020 #madamvicepresident #femalesontherise #whitepantsuit #femaleleaders #womensvoices
#vote #vote2020 #voteforchange #votehimout #voteblue #votetoday #votelikeyourlifedependsonit #votebidenharris2020 #votenow
Are you called to write a book like I am? Or write your next book? When my 91-year-old mother who recently finished writing her whole life story said to me a few years ago, “Rebecca, when are you writing YOUR book?” I said, “Soon, Mama. It’s coming.” Well, I do believe that time is here as I’m officially starting my book this month at a 3-day bookwriting retreat.  Is it your time, too? Or are you feeling it coming in closer?  Writing, just like speaking, is another way to get our powerful feminine voices out into the world, express our truest selves and what we are passionate about, as well as amplify our influence & visibility in our businesses.  Today is National Authors Day, and I’m officially declaring myself an author! Will you join me?  It’s never too late to write your book, or your next book, as my mom can attest to. Let’s use our voices for good!  #nationalauthorsday #powerfulfemininevoice #womensupportingwomen #womenownedbusiness #womeninbusiness #womeninspiringwomen #womenentrepreneurs #womenauthors #womenwhowrite #shineyourlight #speakyourtruth
Favorite way to end the week. My heart is overflowing with gratitude ✨💛✨  #thankful #grateful #blessed #happymama #delmarbeach #amazinglife #entrepreneurlife #dreamcometrue
✨ 𝑾𝒉𝒂𝒕 𝒇𝒖𝒆𝒍𝒔 𝒚𝒐𝒖𝒓 𝒔𝒉𝒊𝒏𝒆 𝒇𝒂𝒄𝒕𝒐𝒓 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒂𝒏𝒚𝒕𝒉𝒊𝒏𝒈? ✨⁠
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Here is a checklist to nourish your radiance and magnetism:⁠
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✔️ Keep essential oils at your desk to delight your olfactory sense. ⁠
✔️ Take frequent breaks and step outside in bare feet. ⁠
✔️ Keep your desk clean and clutter-free. Freshen it up with a plant, flowers, or healing stones. ⁠
✔️ Get camera-ready in a way that feels good to you. ⁠
✔️ Start your day with movement, get the breath flowing and the body energized. ⁠
✔️ Listen to uplifting music to elevate your mood. Dance!⁠
✔️ Have "sacred alone time" each day. Set aside special time to journal, meditate, reflect, read inspiring works, and connect with precious you.⁠
✔️ Set a timer every hour to pause and take a deep breath. ⁠
✔️ Make your bed every morning.⁠
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#checklistday #speakshinesell #salescoach #selfempowerment #supportsmallbusiness #sandiego #lifestylecoach #wellnesscoach #womenwhohustle #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
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🤍 𝑻𝒉𝒆 𝒘𝒐𝒓𝒍𝒅 𝒏𝒆𝒆𝒅𝒔 𝒚𝒐𝒖𝒓 𝒗𝒐𝒊𝒄𝒆 𝒏𝒐𝒘 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒆𝒗𝒆𝒓....⁠
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Your clients, your community, your colleagues, your circles of influence are hungry for much 𝑴𝑶𝑹𝑬 of your wisdom, expertise, and grounding presence. And if there was ever a time to not hold back any longer, this is IT!⁠
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💡 𝑶𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒘𝒂𝒚𝒔 𝒕𝒐 𝒆𝒙𝒑𝒓𝒆𝒔𝒔 𝒚𝒐𝒖𝒓 𝒎𝒆𝒔𝒔𝒂𝒈𝒆, 𝒆𝒙𝒑𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒓𝒆𝒂𝒄𝒉, 𝑨𝑵𝑫 𝒈𝒓𝒐𝒘 𝒚𝒐𝒖𝒓 𝒊𝒏𝒄𝒐𝒎𝒆💰 𝒊𝒔 𝒘𝒊𝒕𝒉 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕-𝒂𝒕𝒕𝒓𝒂𝒄𝒕𝒊𝒏𝒈 𝒔𝒊𝒈𝒏𝒂𝒕𝒖𝒓𝒆 𝒕𝒂𝒍𝒌. ⁠
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And that's why I'm passionate about supporting amazing women entrepreneurs to create a space to create or upgrade your signature talk in my Speak Shine Sell Workshop.⁠
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𝑰𝒕'𝒔 𝒃𝒂𝒄𝒌 𝒇𝒐𝒓 𝒐𝒏𝒆 𝒍𝒂𝒔𝒕 𝒕𝒊𝒎𝒆 𝒊𝒏 2020. 𝑻𝒉𝒆 𝒏𝒆𝒙𝒕 𝒍𝒊𝒗𝒆 𝒘𝒐𝒓𝒌𝒔𝒉𝒐𝒑 𝒘𝒐𝒏'𝒕 𝒕𝒊𝒍𝒍 𝒆𝒂𝒓𝒍𝒚 2021. Here are all the details: ⁠
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Speak Shine Sell Workshop⁠
Create (or Upgrade) Your Client-Attracting Signature Talk⁠
October 27 & October 28 ⁠
9am - 12:30pm Pacific Time (both days)⁠
Location: Your Comfortable Space via Zoom⁠
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Link in bio to register. We start tomorrow!⁠
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#speakshinesell #liveworkshop #courses #supportsmallbusiness #sandiego #lifestylecoach #wellnesscoach  #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
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