“When a woman feels beautiful and beautifully cared for, her radiance cannot help but shine through.”
– Regena Thomashauer

A missing piece for many women speakers and entrepreneurs is the unapologetic expression of our Shine Factor!

What do I mean by “Shine Factor”?

It’s the magnetic, often mysterious, glow of a woman–that comes not so much from her outer beauty, although that’s a part of it, but more from her inner beauty, her inner joy and radiant light from within.

This is an important (but often overlooked) part of speaking to magnetically attract your ideal clients and expand your income–without the push, force or struggle.

When you are glowing from within–when your inner Shine Factor is turned on and up to full wattage–your body chemistry changes.

You literally release good-feeling endorphins that not only make YOU feel good, but your audience, too. This translates over a Zoom-room stage, too. Even a prospective client you’re on the phone with can feel it! They naturally relax and respond to your vibes, which then creates genuine connection, trust and often a desire to hire you, refer you or collaborate with you.

What fuels your Shine Factor more than anything?

====> Serving your five senses with delight and beauty!

In my almost 52 years on this planet, expressing my “Shine Factor” hasn’t been easy for me. It’s certainly not the way I was raised by my mom (she didn’t get that training from her mom) or the culture I grew up in.

I’ve had to learn and practice over & over how to exquisitely care for myself–the key to expressing inner radiance–and let go of guilt or shame around doing so.

So as we head into the long holiday weekend, here are some simple ways I want to pass along to support you to amplify your Shine Factor and stand out as a speaker (even in a Zoom room!):

* Keep essential oils at your desk to delight your olfactory sense. (When I need a quick pick-me-up, I put a drop of peppermint oil in the palms of my hands and inhale deeply.)

* Take frequent breaks and step outside in bare feet. Feel the sun on your face and the energy from the earth beneath you.

* Keep your desk clean and clutter free. Freshen it up with a plant, flowers or healing stones.

* Get camera-ready in a way that feels good to you. During this quarantine time, I’ve been delighting in almost every day putting on makeup, styling my hair, and putting on a top I love (often with comfy yoga bottoms!) for my many Zoom calls.

* Start your day with movement, get the breath flowing and the body energized. (My husband and I have started practicing Kundalini yoga in the mornings, and we’re loving it.)

* Listen to uplifting music to elevate your mood. One of my latest faves is India.Arie’s “Songversation: Medicine” album. Luciously inspiring!

* Have “sacred alone time” each day. Set aside special time to journal, meditate, reflect, read inspiring works, stretch, dance and connect with precious you.

* Set a timer every hour to pause and take a breath. (My timer is set for 5 minutes before each hour–I’m reminded to pause what I’m doing, stand up & move around, take a deep, cleansing breath, take a sip of water, and reset.)

* Make your bed every morning.

Find and do the ones that light you up. It ALL contributes to you expressing your unique Shine Factor and magnetic presence–the key to standing out as a speaker and entrepreneur.

And, remember, it’s all for YOUR joy. When your joy is amplified, it naturally flows out and expands others’ joy.

This is how we heal & uplift the world and make our most inspiring impact.

About Rebecca Massoud

Rebecca Massoud, founder of SHINE, is an award-winning business success coach and marketing mentor for soul-inspired women entrepreneurs. She believes it's time for you to move beyond what holds you back in marketing your business and bringing your unique message to the world, so that, individually, you can create an amazing income and amazing joy in your work, and, collectively, we can create an amazing impact.
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𝙎𝙝𝙖𝙧𝙞𝙣𝙜 𝙔𝙤𝙪𝙧 𝙎𝙩𝙤𝙧𝙮 𝘾𝙧𝙚𝙖𝙩𝙚𝙨 𝙖𝙣 𝙀𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙬𝙞𝙩𝙝 𝙔𝙤𝙪𝙧 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚.⁠
Why is this important? We buy from our emotions.⁠
When you authentically share your story with prospective clients—via presentations, workshops, a free consultation, social media, your website—you tap into the emotional center of the brain called the amygdala.⁠
This is where true connection with your ideal client resides, and creating that bond with them is the real key to inspiration, influence–and sales!⁠
A number of years ago I was interviewing virtual assistants for my business. I spoke with one who seemed like she had all the right technical and administrative skills I was looking for. But when I asked her to share something about her personal life, she immediately clammed up. I knew right then that I couldn’t work with her, as I value having an emotional connection with the people I surround myself with.⁠
#speakshinesell #speakercoach #speakingtips #marketingcoach #womenentrepreneurs #womenempoweringwomen #soulfulspeaking #soulpreneurs #soulfulbusiness
𝙎𝙝𝙖𝙧𝙞𝙣𝙜 𝙔𝙤𝙪𝙧 𝙎𝙩𝙤𝙧𝙮 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙨 𝙔𝙤𝙪 𝙖𝙨 𝙖𝙣 𝙀𝙭𝙥𝙚𝙧𝙩.⁠
Sharing your story gives you the opportunity to position yourself as an expert–an expert who has been where your ideal clients are now, and knows the pitfalls and roadblocks. An expert who has traveled the path they’re currently on and can literally light the way and take them to the results they are wanting in their own lives.⁠
This gives potential clients a lot of confidence in your offering and creates that Know-Love-Trust Factor.⁠
#speakshinesell #speakercoach #marketingcoach #womenentrepreneurs #womenempoweringwomen #speakingtips #soulfulspeaking #soulpreneurs #soulfulbusiness
Here's another reason to share your story...⁠
𝙎𝙝𝙖𝙧𝙞𝙣𝙜 𝙔𝙤𝙪𝙧 𝙎𝙩𝙤𝙧𝙮 𝙈𝙖𝙠𝙚𝙨 𝙔𝙤𝙪 𝙍𝙚𝙡𝙖𝙩𝙖𝙗𝙡𝙚.⁠
When your audience hears that you’ve struggled with things that they’re struggling with now, you become relatable.⁠
You seem like a real person to them who has had her share of life challenges. And your clients will often think, “Well, if she’s struggled with this, figured out a solution, and is now enjoying the success I want, perhaps I can have that, too!”⁠
#speakshinesell #speakercoach #marketingcoach #speakingtips #womenentrepreneurs #womenempoweringwomen #soulfulspeaking #soulpreneurs #soulfulbusiness ⁠
Would you like to unleash the sales in your story and tell it in a way that attracts your ideal clients and positions you with credibility--and also vulnerability? I'm hosting a virtual FREE training on this very topic on Friday, February 26. Link and details in my IG bio!⁠
#freeonlineworkshop #onlineworkshop #freeclass #virtualworkshop #speakercoach #speakshinesell #speakertips #publicspeakingtips #fearofpublicspeaking #speechmaking #craftyourspeech #womenentrepreneurs #womenbusinesscoachesofcalifornia #womencoachesofsoutherncalifornia #soulfulspeaking #soulpreneurs #soulfulbusiness
I love you. Happy Valentine's Day!⁠
#happyvalentinesday #valentines2021 #loveisintheair ⁠
#soulfulspeaking #soulpreneurs #soulfulbusiness
Your personal story is key to your brand magic and ability to attract new ideal clients with ease. Here's one reason why....⁠
𝙎𝙝𝙖𝙧𝙞𝙣𝙜 𝙔𝙤𝙪𝙧 𝙎𝙩𝙤𝙧𝙮 𝙀𝙡𝙞𝙢𝙞𝙣𝙖𝙩𝙚𝙨 𝘼𝙡𝙡 𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙤𝙣.⁠
What’s true is there’s only one of you. And there’s only one story like yours.⁠
When you share your hero’s journey, your personal why and your stand in the world, this becomes an essential part of your unique brand. Your particular perspective and set of experiences is unlike no other.⁠
Not a single other person on this planet has your unique set of experiences, challenges or perspectives.⁠
And by knowing and owning your story–and sharing it with the resonant audience you’re meant to serve–you literally eliminate ALL competition!⁠
#speakshinesell #speakercoach #marketingcoach #speakingtips #soulfulspeaking #soulpreneurs #soulfulbusiness
A few years ago I was finally able to let go of the shame and embarrassment of growing up with the last name “Butts.”⁠
Since I had changed my name in my 20s and then changed it again when I got married, it felt like an easy thing to hide or just not mention.⁠
I was teased a bunch as a kid, and I made it mean there was something unacceptable about me.⁠
But it wasn't until I was able to publicly talk about it that I was finally able to let go of the false beliefs that “something is wrong with me,” and “I’m not good enough.”⁠
I was finally able to FREE myself to be fully ME and connect with my ideal clients in a much more fun, authentic and meaningful way.⁠
✨ 𝙔𝙊𝙐 𝙝𝙖𝙫𝙚 𝙖 𝙨𝙩𝙤𝙧𝙮, 𝙩𝙤𝙤. Lots of them, in fact! Your stories endear you to your audience. They make you memorable. They make you trustworthy. They make you lovable. ⁠
✨ And you better believe it, they are worth sharing. When you learn to tell your story in a way that positions you with credibility, but also vulnerability, it literally activates the “buying” part of your ideal client’s brain–-the emotional center–-and moves them toward you!⁠
✨  Your stories are at the heart of your marketing, your message, and your brand magic. They are precious pieces of GOLD to be nurtured and shared with your audience.⁠
✨ It’s one of the reasons why I'm leading a FREE live training called "Unleash the Sales in Your Story" on Friday, February 26. ⁠
Join me and you'll learn how to craft your story and tell it in a way that positions you with credibility--and also vulnerability. ⁠
Go to the link in my bio to register for FREE!⁠
#newblogpost #speakshinesell #speakercoach #marketingcoach #womenentrepreneur #womenempoweringwomen #smallbusiness #speakertips #freetraining #speakertraining #soulfulspeaking #soulpreneurs #soulfulspeaker #soulfulbusiness #womenempoweringwomen
What’s on your nightstand? I just finished reading A Promised Land (soooo very good), am almost done with Caste, which is excellent, and have read most of The Sun Does Shine. Just got Sovereign Self in the mail today and have still to read Sing, Unburied, Sing and My Grandmother’s Hands.  I’m definitely a physical book gal, as if you couldn’t tell! No Kindle for me, and I only do Audible for road trips (Alicia Keys’ More of Myself was amazing).  What are you reading or listening to these days? ✨  #booklover #bookstagram #oprahbookclub #soulfulreads #booknerd #happysaturday
Happy February—a month synonymous with love and self-love. 💕 A big part of loving yourself is facing, owning and accepting every part of your path so far—what’s happened, what hasn’t happened, the bitter disappointments, the heartaches, the setbacks, and the traumas, as well as the joys, the astonishing moments, the ecstatic ones and the vast amount of everyday, mundane moments. All of it.  As heart-centered entrepreneurs, healers and coaches, we have the unique opportunity to share our stories with our audience to light the way to “the message in the mess” and how our obstacles led to opportunity.  We are Vulnerability Experts. And it feels so good to finally own that this is who I am as a speaker and leader! (Btw, I just learned this term yesterday from MY speaker coach @alexiavernon in her enlightening quiz helping me identify my unique speaking style.)  Stay tuned as I share more of my story with you this month, as well as loads of tips on the whys and the how to share your story to meaningfully connect with and engage your ideal clients.  Have a beautiful, love-filled month! 💕💕💕
@saraclarkwilliams, creator of Fab Fempreneurs, attended my Speak Shine Sell Workshop a few years ago and created her client-attracting signature talk that she now uses many different ways.  In fact, she'll be sharing pieces of her talk this weekend at her own business-building event for women entrepreneurs called Fab Fempreneur Fest, and I'm delighted to be a participant and one of the roundtable presenters here!! Thank you so much, Sara, for the opportunity! Looking forward to a fabulous event 😍
✨Lightness of Being is my theme for 2021. This is inspired by a question Eckhart Tolle offers in The Power of Now, and it's one that I've been using as a guiding question throughout my day, where I stop, pause and simply ask: 
Is there joy, ease and lightness in what I'm doing?  I had the opportunity to put my 2021 theme into practice a few weeks ago when I found myself pushing to hold a workshop that I wasn't energetically or emotionally prepared to go through with. In the middle of the night, I had the thought to postpone it, as I realized I had been following the outer drumbeat of more, bigger & faster = better.  As I leaned in to the thought of postponing, the more I noticed joy, ease and lightness washing over me. And to honor my desire and commitment to reach my revenue goal for the month, I asked for guidance. Immediately ideas came to me on the ways to gracefully receive. Plus, I realized the spaciousness would support me to focus on completing a few other projects this month--truthfully, ones I had been neglecting.  Having my year's theme of "lightness of being" front & center helped me quickly re-establish my priorities, make a clear decision, change my course of action, and come back into the high-vibe state of JOY and infinite possibilities--even in the midst of outer turmoil.  Now let me be clear, lightness of being does not mean just sitting on the sidelines, counting clouds, and watching the world go by (although at times that may be exactly the right action I'm called to take).  My intention for the new year is this: It's from this state of lightness, joy, ease and presence that I use my powerful feminine voice to speak up and speak out against racial injustice, violence, human trafficking and other societal ills--and emphatically declare my passionate stand for equality, fairness, justice, unity, compassion, abundance, and love.  Have you leaned in to receive your word or theme for the new year?  What are you sensing, feeling and knowing is yours to call in and create for yourself?  Comment below and let me know your word or theme. I'd love to hear what is yours to claim in 2021!
I’m not really a pearls kind of girl, but I thought it fitting to pull out my grandmother’s pearls today and wear in honor of our first female Vice President and in celebration of a new era of unity, peace, democracy and dignity for our country.  #inaugurationday #finally #presidentbiden #vicepresidentharris #pearlnecklace #firstfemalevicepresident #unity #peace #dignity #democracy #light #shine #godblessamerica
Sending you light, sending you love today, in honor of Martin Luther King Jr ✨💛✨  #MLKDAY2021 #quoteoftheday #MLK
Magical sunset at the beach ✨  #thankful #grateful #blessed
Happy New Year from my family to yours ✨ Look closely, do you see the rainbow and angel wing? A sign of promise, possibility and good things to come this new year? I say, yes, yes and YES! Wishing you joy, ease, abundance and lightness of being in 2021 ✨💛🌈  #happynewyear2021 #peace #possibility #abundance #joy #lightnessofbeing #soulpreneurs #speakshinesell #soulfulspeaking #soulfulbusiness #spiritualawakening
Today is the last day to register for the Speak Shine Sell Workshop at $144, a $100 savings! Find your voice and empower your message when you craft your client-attracting signature talk in a community of other soulful women entrepreneurs. Join us! Link in bio to register. ⁠
#speakshinesell #earlybirdspecial #registernow #virtualworkshop #womenentrepreneurs #signaturetalk  #soulfulspeaking #speakercoach #marketingcoach #soulfulbusiness #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
#virtualcourses #virtualworkshop
Merry Christmas and Happy Holidays from my family to yours!⁠
#christmas2020 #holidays2020
Join me and an inspiring group of soulful women entrepreneurs to craft your client-attracting signature talk. Truly, the heart of your marketing. Early bird special ends soon, so sign up with the link in my bio today. ⁠
#speakshinesell #earlybirdspecial #registernow #virtualworkshop #womenentrepreneurs #signaturetalk  #soulfulspeaking speakercoach #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded #virtualcourses #virtualworkshop
Happy Winter Solstice ✨ May the light you are shine brightly on this deep, darkest day of the year. Go within and sense the quiet spaciousness, the restful energy, and the healing stillness that is available to all of us.✨⁠
#wintersolstice #firstdayofwinter #shinebright #speakshinesell #soulfulspeaking #wintersolstice2020 #soulpreneurs #ageofaquarius
Thank you, Vanessa Wilde, for attending my Speak Shine Sell Workshop this year and sharing such an awesome review! 💛⁠
Next workshop to craft your client-attracting signature talk is January 21 & 22. Save $100 when you sign up by December 31. ⁠
{Link in bio to sign up}⁠
#womenentrepreneurs #speakercoach #clientreview #clientlove #marketingtip #speakshinesell
Speak Shine Sell is back for 2021! Craft your client-attracting, soulful signature talk to reach many more of your ideal clients at my upcoming workshop. Get the early-bird special this month and save $100. Sign up with the link in my bio. ⁠
#speakshinesell #earlybirdspecial #registernow #virtualworkshop #womenentrepreneurs #signaturetalk  #soulfulspeaking #speakercoach #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded #virtualcourses #virtualworkshop
Happily hanging around this weekend with no plans except getting a Christmas tree with my guys. What are you doing this weekend that lights you up? ✨
Yes, YOU, beautiful soul! ✨💛✨  Such incredible wisdom, depth and truth in Eckhart Tolle’s The Power of Now. I’m enjoying savoring this divinely-inspired book and intend to share more of my favorite quotes here with you. ✨  #powerofnow #eckharttollequotes #spiritualawakening #soulfulspeaking #soulfulbusiness #spiritinbusiness #speakercoach #spiritualcoach #divinepurpose #womensupportingwomen #womenempowerment #womeninbusiness #femaleentrepreneur
Some say it's Black Friday, but it's also the National Day of Listening. So listen deeply, before you speak and share your message. 𝑳𝒊𝒔𝒕𝒆𝒏 to what your clients are saying they want. Listen to what they are struggling with. Listen to their exact words--and use them in your signature talk and marketing. And listen deeply to the whispers and nudges of your own soul and how it wants to be expressed.⁠
#DayOfListening #soulpreneur #spiritualbusiness #speakshinesell #speakercoach #selfempowerment #supportsmallbusiness #sandiego #marketingcoach #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
#soulfulspeaking #soulfulbusiness #southerncaliforniabusiness # #mindset #personalgrowth #clienttestimonial #consciousbusiness #soulfulsuccess  #speakinggigs #marketingtips #listeningtips #speakingopportunities
🍁 From my heart to yours, 𝑯𝒂𝒑𝒑𝒚 𝑻𝒉𝒂𝒏𝒌𝒔𝒈𝒊𝒗𝒊𝒏𝒈 🍁⁠
#thanksgiving2020 #thanksgiving #soulpreneur #spiritualbusiness #speakshinesell #speakercoach #selfempowerment #supportsmallbusiness #sandiego #marketingcoach #womeninbiz #selfdevelopmentcoach #femaleentrepreneur #fempire #womenempoweringwomen #womensupportingwomen #thefutureisfemale #womeninspiringwomen #femalefounded ⁠
#soulfulspeaking #soulfulbusiness #southerncaliforniabusiness # #mindset #personalgrowth #clienttestimonial #consciousbusiness #soulfulsuccess  #speakinggigs #marketingtips